JENNIFER JOHNSON

CEO, Founder

Jennifer prepares today’s law firms for tomorrow’s legal marketplace. She calls upon nearly 20 years of experience inside, and as a consultant to, law firms to deliver industry-leading strategy and executive search services.

Law firms around the world rely on Jennifer to find sophisticated talent – impact players who will bolster their brands and bottom lines. Legal marketing teams rely on Jennifer for the tools and training they need to drive performance and ROI.

As the driving force behind the Revenue Enabler movement, Jennifer is passionate about eliminating the ‘non-lawyer’ phrase and mentality. She speaks and writes on the topic regularly, and she guides Calibrate Legal’s consulting services and product development.

Insider Knowledge

Jennifer spent six years in lawyer recruitment and marketing at an Am Law 100 firm, and she has held numerous leadership positions within the Legal Marketing Association including currently serving as Secretary of the International Board of Directors. This positioning gives her a competitive advantage that saves her clients time and energy.

Cross-Industry Connectivity

Jennifer monitors the business world for trends and best practices that can help law firms innovate. She has cultivated a vast network of leaders from industries spanning professional and financial services, university educators, and key stakeholders in Fortune 100 companies. Jennifer’s networking abilities were featured in a case study in J. Kelly Hoey’s 2017 book, Build Your Dream Network: Forging Powerful Relationships in a Hyper-Connected World.

Recognized Expertise

In October 2017, Jennifer was inducted into the College of Law Practice Management, which recognizes distinguished leaders in the profession and in 2020 was appointed to the Board of Trustees. She also is a Fellow of the ALM Intelligence Program.

In 2020, Jennifer was named as a Global Top 100 Leader in Legal Strategy and Consulting by LawDragon.com.

Background

Jennifer earned a bachelor’s degree from Baylor University and lives in Austin, Texas with her two children.

Insights from Jennifer

Expert Networking Advice for 2022

| Business Development, Calibrate Legal News, Jennifer Johnson, Market Trends, Media | No Comments
We are excited to celebrate the 5th year anniversary of the publishing of Kelly Hoey's book Build Your Dream Network We would…
podcast

Podcast: The Market for ‘Revenue Enablers’ in Today’s Law Firms

| Advice for Hiring Managers, Calibrate Legal News, Jennifer Johnson, Podcasts, Revenue Enablers™ | No Comments
Hiring the right marketing professionals for your law firm isn’t a luxury; it’s a necessity if your firm has any…
law firm revenue enablers - marketing team

A Law Firm Leader’s Guide To Seeking Effective Feedback

| Articles, Being a Leader, Calibrate Legal News, Featured, Jennifer Johnson, Media | No Comments
In a Law360 article, Calibrate Legal Founder and CEO Jennifer Johnson asserts the key steps law firm leaders need to…

With Salaries Up to $1 Million, Law Firm Marketing Pros Finally Get Some Respect

| Calibrate Legal News, Future of the Legal Profession, Jennifer Johnson, Market Trends, Media | No Comments
The Big Law war for talent isn’t just about lawyers. Law firms are also vying to hire top-level marketing and…