How successful have firms been in handling the stress of adjusting to the needs of the market, knowing how to present that message to clients, and understanding how a sustained firm culture plays a critical role in their ability to cope?

In this episode of the Three Geeks and a Law podcast, Barbara Malin, Chief Marketing and Business Development Officer at Jackson Walker, LLP, and Jennifer Johnson, CEO of Calibrate Legal discuss the critical role marketing, business development, and firm culture play in times of crisis.

Jennifer and Barbara tackle some very tough questions about whether firms know and embody their culture and if cultural bias hampers their ability to succeed. They also highlight how firms have adjusted their business development plans to support clients in light of COVID and anti-racism movements.


Other Calibrate Legal Podcasts


Podcast: How to Build Your Dream Network

| Advice for Candidates, Being a Leader, Business Development, Calibrate Legal News, Leadership and Talent, Podcasts, Women in Business | No Comments
Jennifer Johnson On this podcast episode, Calibrate CEO  Jennifer Johnson joins Kelly Hoey, author of Build Your Dream Network. Jenn…

Recalibrating Your Law Firm to Run Like a Business

| Being a Leader, Building a Team, Calibrate Legal News, Change Management, Executive Search, Future of the Legal Profession, Podcasts | No Comments
Jennifer Johnson on Law Firm Marketing Catalyst Podcast.... Jennifer Johnson is the Founder and CEO of Calibrate Legal and its…

Legal Marketing in the US and UK — Podcast featuring Jennifer Johnson

| Advice for Candidates, Calibrate Legal News, Market Trends, Podcasts | No Comments
In this podcast, Calibrate Legal’s Jennifer Johnson  and Totum’s Rebecca Ellis discuss the nuances of legal marketing in the US and UK. Rebecca…