Department Assessment

Calibrate Legal’s Department Assessments help CMOs and law firm management:


  • Identify and retain top business services talent;
  • Understand a marketing team’s capabilities and opportunities for development;
  • Articulate departmental value; and
  • Enhance communication with attorneys and executive leadership.

Using our research-based models, proven methodology and deep knowledge of legal marketing processes and teams, we assess the department and create a roadmap for business and team growth.


of AmLaw firms are experiencing revenue volatility.


of firms reported increasing marketing and business development budgets.


of respondents do not know what milestones or metrics they have to hit in order to be promoted or how long that will take.


The average estimated return on investment from $1 million of marketing and business development spend for an AmLaw 200 firm.

Source: ALM/Calibrate Legal Law Firm Revenue Enabler™  Compensation Study

Time Tracking + Reporting

Most department assessments start with time tracking to debias judgments on where the team spends it time, offering clear insight on which attorneys, practices, and projects require the most marketing support.

How it works

Team members download an application that runs in the background on their computers. As manager, you have access to a portal screen where you can configure projects; select specific team members; use date range shortcuts; see timesheets grouped by date, team member or project; and download them for further analysis.



Manager invites team members


Team member runs desktop application


Application tracks time


Full details on employees


Get access to critical data, at a glance

Are you ready to gain new
insight into your team?

Firm Positions Marketing Team and CBDO for Change Leadership

Powerhouse firm committed to building a business development, client service and team-oriented culture to be a force for change.

Midsize Firm Resets Its Marketing and BD Organization

Chief Marketing Officer, an AmLaw 200 firm wished to refocus its marketing and business development team.

Time Analysis for Legal Marketing Team

The new COO of a midsize law firm needed to understand the current activities of the marketing and BD team.

ROI Measurement + Reporting

Can you attribute marketing activities to revenue and back up your recommendations with data? Do you struggle to create meaningful reports from data in your spreadsheets, CRM, email, financial and other systems? Do you wish you could visualize your most important marketing and BD data on demand?

We can bring your firm’s marketing data to life with powerful data visualization and sophisticated dashboards. We partner with Revenue Enablers™ on a project basis to build high-impact visual reports that:

Uncover business insights

by combining financial, marketing and matters data in a single report.

Encourage client focus

with an all-in-one dashboard for each of your practice groups or key clients.

Engage your attorneys

by displaying marketing data in a visual format that highlights trends and issues.

Save you time and effort

by automating cumbersome manual reports.

Increase accountability for results

with Key Performance Indicators for each of your programs.

Visual Dashboards Provide Insight into Top Clients

An AmLaw 100 firm wished to expand and deepen relationships with its top 30 clients.

Connect with us

Are you ready to maximize your department’s potential?