Martech Stack Assessment
Your Holy Grail: The Law Firm’s Marketing Technology Stack
Your Holy Grail: The Law Firm’s Marketing Technology Stack
Inefficient workflow. Low quality data. Lack of user acceptance. Low ROI on technology spend. Inability to measure results. A fragmented martech stack can cause a host of problems – and often is the result of a piecemeal approach that combines multiple technology platforms with limited integration among them.
We start our technology assessments by identifying the gaps and opportunities in your martech stack. We then suggest options to bridge them, ranging from incremental improvements to complete renewal.
In a typical engagement, we assess your firm’s performance on 15 or more specific marketing and BD capabilities that are enabled by technology in law firms today. We compare your current state against our database of best practices in the field. We deliver an objective-weighted analysis that pinpoints the highest-impact areas for improvement.
“We knew that the firm needed a more up-to-date approach to marketing technology, but we were not sure where to start. Calibrate Legal’s business-focused approach gave us a roadmap for the martech investments that would give us the best return.”
Nicole Kershaw, Chief Business Development OfficerHarter Secrest & Emery LLP
Recently hired top-chair marketing leader had a mandate to create a sales culture, common sales methodology and supporting infrastructure.
An Am Law 200 firm learned that its current CRM system was being discontinued by the vendor.
Marketing leader of an Am Law 100 firm was concerned about how the firm handled digital marketing tasks.