Gordon Braun-Woodbury, Calibrate Legal’s Marketing Operations practice leader, focuses on measuring business services functions in order to align internal systems and enhance their performance. His methodology helps to establish a definitive return on law firms’ human capital investments, which ultimately results in actionable intel that can and should inform future strategy.
His career includes more than 30 years at KPMG Canada, where he was involved in virtually every aspect of managing a major professional services firm. Most recently, Gordon was responsible for building and leading the Marketing Operations function at KPMG. In this role he led the implementation of a complex CRM system, personally created a firmwide digital marketing strategy and measurement scorecard, and oversaw a Centre of Excellence for Proposals and Pursuits.
Gordon is also an award-winning corporate communicator who is highly attuned to the dynamics of the partnership culture. He is comfortable working with senior executive teams to uncover their true business requirements, build consensus, create business-focused solutions, and manage organizational change.
A featured speaker and published author on management and marketing operations in professional services, Gordon has appeared in the following outlets, among others:
Gordon holds a BA and MA from University of Toronto. In addition to his business career, Gordon is a jazz pianist and educator. He resides in Toronto, Canada with his family.