Gordon Braun-Woodbury

Gordon Braun-WoodburyMarketing Operations Consultant
With the digital marketing revolution in full swing, I see huge potential for law firms to build high performance marketing teams by taking advantage of new technology tools, process optimization, and data visualization.

Responsibilities

Responsibilities

  • Delivery of operational and performance improvement consulting services
  • Using methodology to define individual Key Performance Indicators (KPIs)
  • Building data visualizations and dashboards for metrics
  • Research on emerging technology and tools
  • Applying our methodology internally

Gordon Braun-Woodbury, Calibrate Legal’s Marketing Operations practice leader, focuses on measuring business services functions in order to align internal systems and enhance their performance. His methodology helps to establish a definitive return on law firms’ human capital investments, which ultimately results in actionable intel that can and should inform future strategy.

His career includes more than 30 years at KPMG Canada, where he was involved in virtually every aspect of managing a major professional services firm. Most recently, Gordon was responsible for building and leading the Marketing Operations function at KPMG. In this role he led the implementation of a complex CRM system, personally created a firmwide digital marketing strategy and measurement scorecard, and oversaw a Centre of Excellence for Proposals and Pursuits.

Gordon is also an award-winning corporate communicator who is highly attuned to the dynamics of the partnership culture. He is comfortable working with senior executive teams to uncover their true business requirements, build consensus, create business-focused solutions, and manage organizational change.

A featured speaker and published author on management and marketing operations in professional services, Gordon has appeared in the following outlets, among others:

Legal Business World

 

Gordon holds a BA and MA from University of Toronto. In addition to his business career, Gordon is a jazz pianist and educator. He resides in Toronto, Canada with his family.

Insights from Gordon

The business case for Marketing Operations – a formal approach to managing planning, resource allocation, business processes and technology across a Marketing function –…

Thanks to Google Analytics, AdWords, CRM, social media, email marketing systems and other digital tools, today’s legal marketers can measure virtually any aspect of…

The 2018 Law Firm Growth Enablement Survey—a joint research study conducted by Calibrate Legal and Intapp—demonstrates that marketing and BD leaders need to align…

Over the past few weeks, the Calibrate Legal team has been on a speaking tour of LMA regional conferences.  Our workshop presentation, “Running your…

Whenever we talk to clients about marketing measurement, the topic of dashboards is never far from the agenda.  Clients tell us that gathering and…

This article by Calibrate Legal’s Gordon Braun-Woodbury was published in the July/August 2018 issue the the LMA’s magazine, Strategies. For law firm marketers today,…

By Gordon Braun-Woodbury and Jennifer Johnson Scalzi, Calibrate Legal This article is based on a Calibrate Legal marketing operations webinar delivered in March 2018. …

Gordon Braun-Woodbury‘s article, “The Essential Partnership: How IT and Marketing/BD Can Drive Results Together,” was recently published in the latest edition of Legal Business…

"Gordon Braun-Woodbury knows his stuff. His significant experience in tracking and speaking to metrics that matter has been critical as we’ve developed a dashboard to empower these conversations between marketing and firm management at Finnegan.”
Terra Liddell, Chief Marketing Officer | Finnegan