JJES Study Examines Law Firm Marketing Operations

Gordon Braun-WoodburyMarketing Operations

Our latest research study, sponsored in partnership with UK’s Totum Partners, will benchmark the maturity of Marketing Operations at law firms in North America and the UK.A new research study, sponsored by JJES and Totum Partners, will benchmark the maturity of Marketing Operations at law firms in North America and the UK.

Over the past year, we’ve noticed that our law firm clients are looking for ways to determine the return on investment in their marketing/business development functions. The emerging discipline of Marketing Operations offers tools to achieve that goal.

Through use of data, analytics, technology and process management, Marketing Operations seeks to increase marketing / BD efficiency and organizational agility, and to measure the how the function supports revenue growth.

The JJES Law Firm Marketing Operations Index will map the maturity of Marketing Operations at participating law firms across seven dimensions:

  1. Business Alignment and Accountability
  2. Performance Management
  3. Data
  4. Business Processes
  5. Revenue Enablement
  6. Systems and Technology
  7. Talent and Knowledge

The research will benchmark law firms against a common set of leading business practices used by high-performing marketing and business development organizations across all major industries.

Participating firms will be able to request an individualized report showing how their responses compare to the industry.

The study is expected to be published in June 2017.