IBA_Logo_MarkOn May 19, 2020, join Calibrate Legal’s Jennifer Johnson and other global legal marketing leaders for a an International Bar Association webinar on the latest trends in the legal marketing field. Register now.

With new challenges brought by the pandemic, law firms and lawyers are being pushed to adapt quickly to retain existing clients and grow new practice areas. Marketing departments have swiftly pivoted to provide training in new media skills, innovate with producing events online and show lawyers that while objectives may not have changed, the tactics certainly have.

What will the future law firm marketing department look like? Will  support by practice area continue, and will there be a rise of the law firm marketing technologist?

  • Deborah Farone, Consultant and Author, Farone Advisors, New York; Supervising Outreach and Education Officer, IBA Law Firm Management Committee
  • Lavinia Calvert, General Manager, Intapp, Auckland
  • Michael Hertz,  Chief Marketing Officer, White & Case
  • Gaia Francieri,  Head of Communications, Chiomenti, and President of Marketing, Professional Services Association, Milan
  • Jennifer Johnson, Founder and CEO, Calibrate Legal, and Co-chair Legal Marketing Association’s Advocacy Committee, Texas

Related Calibrate Legal Events

Virtual Masterclass: A Framework for DEI&A

| Diversity & Inclusion, Events, Featured | No Comments
On April 28-29, Calibrate Legal's Jennifer Johnson and other DEI&A leaders speak to ALA members on how and why the…
Marketing Operations

A is for Analysis: Determining the Right Set of Tools for Growing Client Relationships

| Events, Marketing Technology | No Comments
Join Calibrate Legal at LMA Tech West for an expert panel discussion on how to prioritize and integrate the tools…

IBA Webinar: The Future of Law Firm Marketing

| Events, Future of the Legal Profession, Market Trends | No Comments
On May 19, 2020, join Calibrate Legal's Jennifer Johnson and other global legal marketing leaders for a an International Bar…

Futures Forum — Universal Inclusion: A Law Firm Imperative

| Diversity & Inclusion, Events | No Comments
Register now for the College of Law Practice Management's next one-hour virtual meeting on April 13 2021 at 11:00 a.m.…