Join Calibrate Legal CEO Jennifer Johnson for a complimentary LMA webinar designed for marketers in smaller firms.

Marketing is a business imperative for a law firm, and it is up to you, as a marketer, to ensure that leadership fully understands how you impact the bottom line.  Most lawyers are not trained in business leadership let alone in marketing fundamentals — so it is key that you put a stake in the ground  to show them what they need to know so that you can ensure that decision are based on facts and not opinion.

Additionally, the speakers will look into their crystal balls and share trends and new developments to expect in the near future of the industry.

Learning Outcomes:
  • Identify qualities to display to earn a “seat at the table”
  • Discuss how to position yourself to be the person who collaborates
  • Explain real-life anecdotes to understand how scenarios play out for success
  • Thursday, June 04, 2020 at 12:00 noon ET


Jennifer Johnson

Founder and CEO
Calibrate Legal, Inc.

Jennifer Johnson prepares today’s law firms for tomorrow’s legal marketplace. She calls upon nearly 20 years of experience inside, and as a consultant to, law firms to deliver industry-leading strategy and executive search services.

Law firms around the world rely on Jennifer to find sophisticated talent – impact players who will bolster their brands and bottom lines. Legal marketing teams rely on Jennifer for the tools and training they need to drive performance and ROI.

As the driving force behind the Revenue Enabler™ movement, Jennifer is passionate about eliminating the ‘non-lawyer’ phrase and mentality. She speaks and writes on the topic regularly, and she guides Calibrate Legal’s consulting services and product development.

Jennifer spent six years in lawyer recruitment and marketing at an Am Law 100 firm, and she has held numerous leadership positions within the Legal Marketing Association including currently serving as Secretary of the International Board of Directors. This positioning gives her a competitive advantage that saves her clients time and energy.

In October 2017, Jennifer was inducted into the College of Law Practice Management, which recognizes distinguished leaders in the profession. She also is a Fellow of the ALM Intelligence Program.

Michelle Friends

Executive Director
Fairfield and Woods, P.C.

Michelle Friends is a Member-At-Large on the LMA Board of Directors and the Executive Director for Fairfield and Woods, P.C, based in Denver, CO. She has held many roles within LMA, including speaking and co-chairing QuickStart at the annual conference. She also served two terms (2014 & 2015) as the Rocky Mountain LMA Chapter President.

In her role at Fairfield and Woods, Michelle oversees all aspects of firm operations, including attorney recruitment and development, marketing, information technology, and strategic planning. Michelle is passionate about her work in the legal industry, and also serves on the Board of Directors for the Colorado Judicial Institute (CJI) and chairs the organization’s Development Committee. CJI works topreserve and enhance the fairness, impartiality and excellence of Colorado’s Courts.

Prior to joining the legal industry, Michelle worked in the non-profit sector. She holds a Master of Applied Communication with a concentration in Public Relations and Marketing from the University of Denver. In 2018, she completed the Smithbucklin Leadership Institute.

Michelle recently received her Master of Science in Legal Administration at the University of Denver Sturm College of Law.