CMO vacancies at large law firms may be a cause for concern, says Calibrate Legal’s Jennifer Johnson Scalzi. The Calibrate CEO was interviewed for a December 6, 2019 American Lawyer article on CMO vacancies at elite law firms. The article focused on the announcement of a new CMO at Nixon Peabody, but also highlighted the fact that, at time of writing, more than a dozen Am Law 200 firms had been making do without a first-chair marketer—some of them for more than a year.
“Jennifer Johnson Scalzi, a legal marketing consultant at Calibrate Legal, said that although individual situations vary, filling a C-level role like CMO can usually be accomplished in around six months.
While allowing for that variance, she also said that a protracted search, whether the law firm is doing its best to move quickly or not, can have a negative effect.
“It projects into the market that the firm doesn’t value marketing as a business necessity by allowing the position to go unfilled for so long,” Johnson Scalzi said.”