Materials for “Running Your Department Like a Business”

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Presentation "Running Your Department Like a Business"

Ensure your department is ready to tackle what's ahead by preparing an offensive playbook that will align your team’s activities with the firm’s overall strategic objectives.

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Marketing Dashboards: A Primer

Our infographic on the fundamentals of effective marketing dashboards – the benefits, the questions they can answer, best practices, and what you need to have in place.

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Demonstrating Marketing ROI: Our Time Tracking Tool

If you’re not yet tracking time to Marketing/BD projects, consider a short pilot project to understand where your team is spending its time.

Track Your Time
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Article: How IT and Marketing/BD Can Drive Results Together

In a legal services market rich with innovation and new sources of data, a solid Marketing/IT partnership is critical to realizing growth opportunities.

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Article: Marketing Metrics: Getting to the Next Level

Our article from the LMA's "Strategies" magazine: creating marketing metrics has become relatively simple, but making them credible and relevant mains a challenge.

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Calibrator™

Calibrate Legal's technology-agnostic marketing dashboards solution helps law firms bring their marketing data to life.

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2017 Law Firm Marketing Operations Index

The results of our 2017 research study show firms are hungry for competitive advantage, but slow to bridge Marketing Operations gaps.

Executive Summary
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The Marketing Service Catalog

This customer-focused approach often starts with a robust definition of each service offered by the Marketing team, including components, features, benefits, end customer, business priority, cost and other dimensions.

Service Catalog Template
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The Smart Work Matrix

Legal marketing veteran Allen Fuqua shares his practical, focused approach to prioritizing his team's work.

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Legal Marketing Operations Facebook Group

A place where law firm marketing operations professionals can share ideas, best practices and know-how.

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