Materials for “Running Your Department Like a Business”


Presentation "Running Your Department Like a Business"

Ensure your department is ready to tackle what's ahead by preparing an offensive playbook that will align your team’s activities with the firm’s overall strategic objectives.

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Marketing Dashboards: A Primer

Our infographic on the fundamentals of effective marketing dashboards – the benefits, the questions they can answer, best practices, and what you need to have in place.

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Demonstrating Marketing ROI: Our Time Tracking Tool

If you’re not yet tracking time to Marketing/BD projects, consider a short pilot project to understand where your team is spending its time.

Track Your Time

Article: How IT and Marketing/BD Can Drive Results Together

In a legal services market rich with innovation and new sources of data, a solid Marketing/IT partnership is critical to realizing growth opportunities.

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Article: Marketing Metrics: Getting to the Next Level

Our article from the LMA's "Strategies" magazine: creating marketing metrics has become relatively simple, but making them credible and relevant mains a challenge.

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Calibrate Legal's technology-agnostic marketing dashboards solution helps law firms bring their marketing data to life.

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2017 Law Firm Marketing Operations Index

The results of our 2017 research study show firms are hungry for competitive advantage, but slow to bridge Marketing Operations gaps.

Executive Summary

The Marketing Service Catalog

This customer-focused approach often starts with a robust definition of each service offered by the Marketing team, including components, features, benefits, end customer, business priority, cost and other dimensions.

Service Catalog Template

The Smart Work Matrix

Legal marketing veteran Allen Fuqua shares his practical, focused approach to prioritizing his team's work.

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Legal Marketing Operations Facebook Group

A place where law firm marketing operations professionals can share ideas, best practices and know-how.

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