Marketing Operations

We help law firms and their business services functions measure and improve performance

  • Metrics:  Build a data-driven culture by designing metrics, key performance indicators, dashboards and scorecards to measure efficiency and top and bottom line contribution.
  • Alignment: Assess how closely business services activities align with firm goals, and help firm leaders plan and implement structural and operational changes to increase alignment.
  • Processes:  Quantify the cost and impact of core business processes supporting the firm’s profitability; modify processes for greater efficiency and effectiveness.
  • Data: Design and implement processes around client data that improve the quality and usability of available research to drive recommendations and decisions.
  • Technology:  Assess the firm’s CRM, email marketing, social media, web content, event management, prospect management, and analytics to help streamline and optimize available technology

Our Marketing Operations Services

Calibrator™ Marketing Dashboard

Calibrate Legal's technology agnostic dashboard solution for law firms

Try it out

Marketing Enablement Roadmap

Building a plan to bridge the the gaps and opportunities in your marketing technology stack. 

Learn More

Gordon Braun-Woodbury

Calibrate Legal's Marketing Operations practice leader brings more than 30 years of professional services marketing experience to our clients.

Meet Gordon
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Ideas and Resources

Marketing Operations Survey Results

Calibrate Legal and Totum Partners asked Chief Marketing Officers at the world’s largest law firms for their views on the state of Marketing Operations at their firms

Get the Data

Marketing Dashboards Primer

Download our infographic to learn the basics of creating a Marketing Dashboard.

Get the Infographic

Measurement Readiness Quiz

Take our online quiz to determine your firm's level of readiness for a formal marketing measurement program.

Take the Quiz

Legal Marketing Operations Facebook Group

A place where law firm marketing professionals can connect and share ideas, best practices and know-how.

Join the Discussion

Get Rigorous!

Deonstructing the discipline of Legal Marketing Operations -- based on a Calibrate Legal webinar.

Read On

Time Tracking Tool

Our Excel tool offers a simple approach to tracking team members' time against marketing projects.

Download the Tool
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Marketing Operations: News and Insights

You’re So Vain… Measuring What Actually Matters

Insights

Thanks to Google Analytics, AdWords, CRM, social media, email marketing systems and other digital tools, today’s legal marketers can measure virtually any aspect of…

Calibrate/Intapp Growth Enablement Survey Infographic

Insights

The 2018 Law Firm Growth Enablement Survey—a joint research study conducted by Calibrate Legal and Intapp—demonstrates that marketing and BD leaders need to align…

Setting Priorities with the Allen Fuqua Smart Work Matrix

Insights

Over the past few weeks, the Calibrate Legal team has been on a speaking tour of LMA regional conferences.  Our workshop presentation, “Running your…

Introducing Calibrator™ — A Marketing Dashboard Solution for Law Firms

Insights

Whenever we talk to clients about marketing measurement, the topic of dashboards is never far from the agenda.  Clients tell us that gathering and…

Marketing Metrics: Getting to the Next Level

Insights

This article by Calibrate Legal’s Gordon Braun-Woodbury was published in the July/August 2018 issue the the LMA’s magazine, Strategies. For law firm marketers today,…

Get Rigorous: Deconstructing the discipline of Legal Marketing Operations

Insights

By Gordon Braun-Woodbury and Jennifer Scalzi, Calibrate Legal This article is based on a Calibrate Legal marketing operations webinar delivered in March 2018.  To…

The Essential Partnership: How IT and Marketing/BD Can Drive Results Together

Insights

Gordon Braun-Woodbury‘s article, “The Essential Partnership: How IT and Marketing/BD Can Drive Results Together,” was recently published in the latest edition of Legal Business…

Jennifer Scalzi in American Lawyer: “Decoding Differentiation”

Insights

PDF available here. Editor’s Note: This is the first of a new, monthly column in The American Lawyer that will focus on legal marketing…