The good news and the bad news about being the sole Marketing/BD professional at a small firm are exactly the same ‒ you are the one who must effect change.
For those with the ambition, patience and fortitude, the return on that hard work could be significant for yourself and your firm. But without some structure in place, the weight of the responsibility could eclipse the opportunity.
So, our colleagues at Totum Partners summarized their steps here on how to “make it work” and we’ve added our additional theories below.
In the end, a firm’s marketing success doesn’t need to be tied to their size. Even the smallest of firms can create a successful marketing platform as long as they let their people function at their best and highest use.