Materials for “Get Rigorous: Deconstructing the Discipline of Legal Marketing Operations”

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Complete Webinar Presentation

This introductory program will serve as a snapshot of the Legal Marketing Operations landscape, its key components, the purpose of those initiatives and what law firms have to gain by adopting operational best practices.

Materials
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Marketing Dashboards: A Primer

The fundamentals of effective marketing dashboards – the benefits, the questions they can answer, best practices, and what you need to have in place.

What, Why and How
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Demonstrating Marketing ROI: Our Time Tracking Tool

If you’re not yet tracking time to Marketing/BD projects, consider a short pilot project to understand where your team is spending its time.

Track Your Time
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Article: How IT and Marketing/BD Can Drive Results Together

In a legal services market rich with innovation and new sources of data, a solid Marketing/IT partnership is critical to realizing growth opportunities.

Read On
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2017 Law Firm Marketing Operations Index

The results of our latest research study show firms are hungry for competitive advantage, but slow to bridge Marketing Operations gaps.

Executive Summary
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User Stories for Marketing

Whether you are designing a new process or changing one of your existing services, collecting and analyzing input from your customers is always a good idea.

User Story Format
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The Marketing Service Catalog

This customer-focused approach often starts with a robust definition of each service offered by the Marketing team, including components, features, benefits, end customer, business priority, cost and other dimensions.

Service Catalog Template
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Legal Marketing Operations Facebook Group

A place where law firm marketing operations professionals can share ideas, best practices and know-how.

Join the Conversation
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Program Recording

Audio and accompanying visual presentation, including Q&A.

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