Materials for “Get Rigorous: Deconstructing the Discipline of Legal Marketing Operations”


Complete Webinar Presentation

This introductory program will serve as a snapshot of the Legal Marketing Operations landscape, its key components, the purpose of those initiatives and what law firms have to gain by adopting operational best practices.


Marketing Dashboards: A Primer

The fundamentals of effective marketing dashboards – the benefits, the questions they can answer, best practices, and what you need to have in place.

What, Why and How

Demonstrating Marketing ROI: Our Time Tracking Tool

If you’re not yet tracking time to Marketing/BD projects, consider a short pilot project to understand where your team is spending its time.

Track Your Time

Article: How IT and Marketing/BD Can Drive Results Together

In a legal services market rich with innovation and new sources of data, a solid Marketing/IT partnership is critical to realizing growth opportunities.

Read On

2017 Law Firm Marketing Operations Index

The results of our latest research study show firms are hungry for competitive advantage, but slow to bridge Marketing Operations gaps.

Executive Summary

User Stories for Marketing

Whether you are designing a new process or changing one of your existing services, collecting and analyzing input from your customers is always a good idea.

User Story Format

The Marketing Service Catalog

This customer-focused approach often starts with a robust definition of each service offered by the Marketing team, including components, features, benefits, end customer, business priority, cost and other dimensions.

Service Catalog Template

Legal Marketing Operations Facebook Group

A place where law firm marketing operations professionals can share ideas, best practices and know-how.

Join the Conversation

Program Recording

Audio and accompanying visual presentation, including Q&A.

Listen Here