Calibrate CEO Jennifer Johnson was quoted in an article in The American Lawyer on layoffs in the ranks of business service professionals and support staff.
Historically, law firm marketing and business development professionals have been tasked with researching client prospects in advance of pitch meetings. Increasingly, a separate set of data-savvy analysts performs the work and sends it to the marketing department. Commenting on increasing demand for business analysts in law firm Marketing and Business Development, Jennifer states:
““We’re seeing positions being added that are looking at making sense of the data across a law firm so that firm leaders can make decisions based on facts as opposed to hunches.”
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