Kathryn Whitaker

Kathryn WhitakerDirector of Recruitment & Strategy Consulting
If we want to increase the recognition of the legal marketing industry as crucial to the business of law, we should prove our value to law firm leaders and earn our voice at the table.

Responsibilities

  • Steadfast client care
  • Strategic placement of senior talent
  • Advocate for Marketing/BD as an imperative business strategy
  • Drive operational excellence within the company
  • Delivery of operational and performance-improvement consulting services

Kathryn Whitaker is Director of Recruitment & Strategy Consulting at Calibrate Legal.

During the 15 years Kathryn spent in-house at law firms, she worked closely with firm management and practice group leaders to develop and implement marketing and business development plans, while overseeing efforts to facilitate cross-office and cross-practice collaboration for the benefit of firm clients. Kathryn also managed branding and marketing strategy, including communications, media, and public relations.

Her in-house roles included leading the marketing function for regional law firms based in North Carolina and South Carolina as well as overseeing the business development efforts for the Southeast region of a global law firm.  While serving in a first-chair marketing role, she championed measurement and was instrumental in driving increases in the law firm’s marketing and business development Key Performance Indicators. 

A featured speaker and published author on topics of law firm management and career development, Kathryn has appeared in the following outlets, among others:

Kathryn is a proud South Carolinian, working mom of two, political junkie, and avid fan of Clemson University. She can be found on Twitter @KBWhit.

Insights from Kathryn

by Jennifer Johnson Scalzi and Kathryn Whitaker Legal marketers are change agents. On the heels of closing several client projects and attending industry conferences…

Kathryn Whitaker Law firms should double down on their existing clients by focusing on client retention and satisfaction rates rather than billable hours and…

Kathryn Whitaker By turning the focus of the feminist movement toward personal choices, society has failed to encourage working women to aspire to leadership,…

Join David Ackert as he interviews Kathryn Whitaker, Director of Recruitment and Consulting Strategy at Calibrate Legal, on why innovation is overhyped in the…

Kathryn Whitaker Legal marketers are always excited about the next innovation, but what happens when that big idea has to be supported and implemented?…

Ed Winslow Kathryn Whitaker Ed Winslow is a partner (and former managing partner) at Brooks Pierce, a mid-sized law firm where he has spent…

Kathryn Whitaker Every year at my firm, our Practice Standards and Risk Management Committee produces a list of New Year’s resolutions for our lawyers.…

There’s no one I trust more when it comes to legal marketing and business development than Kathryn Whitaker. At McNair, I relied on her experience and judgment as well as her keen understanding of the firm and its strengths. Her dedication to data-driven decision making, combined with her positive energy and enthusiasm for keeping abreast of developments in a rapidly-changing field, elevated our firm. She implemented metrics and reporting tools to prove or refute a return on investment, allowing us to focus intentionally on the initiatives achieving results.
David J. Tigges, Managing Partner, McNair Law Firm, P.A. (now Burr & Forman LLP)
As measured in Brooks Pierce years, Kathryn Whitaker was part of our firm for only a short time. During that time though she played a key role in helping to define and project our unique identity and capabilities. She was an enthusiastic teacher when we needed one, and she coupled that with an authentic commitment to our firm and to us as individuals. She made lasting contributions.
Ed Winslow, former Managing Partner, Brooks Pierce McLendon Humphrey & Leonard, LLP