HeadstartTM

Accelerate your new CMO’s ability to make an impact

Our experience shows that it takes between six to nine months for an incoming Chief Marketing Officer to get fully acclimated, grounded and become productive. A customized onboarding program for your new executive is critical for their effectiveness and is proven to influence retention.

Our HeadStartTM program gives your new CMO the opportunity to shave up to three months off of the onboarding period – saving your firm valuable time and money.

Instead of spending the initial months hunkered down and on a scavenger hunt for information, your CMO will be able to act from a position of strength and knowledge, thereby being free to focus on building critical relationships and accelerating their contribution to the firm.

HeadStartTM combines our third-party, independent department assessment and our technology assessment to provide a full picture of the current state of the marketing and business development function. The assessments are done parallel to the search, allowing the new-to-the-firm CMO to execute from Day 1.