Webinar: Deconstructing the Discipline and Rigor of Legal Marketing Operations


Jennifer Scalzi and Gordon Braun-Woodbury will present a webinar on, “Deconstructing the Discipline and Rigor of Legal Marketing Operations,” the first in a new series of webinars for those focused on or interested in the growing role of Marketing Operations in a law firm setting. This introductory program will serve as a snapshot of the Legal Marketing Operations landscape, its key components, the purpose of those initiatives and what law firms have to gain by adopting operational best practices. Subsequent webinars will dive deeper into individual topics including KPIs, data visualization and developing data advocates within your law firm leadership.