Calibrate Legal is participating in a panel on data-driven marketing at the 2019 LMASE conference in Birmingham, AL.
Today, data-driven marketing is essential. Departments that replace gut instincts and suspicions with metrics and measurements will quickly gain a strategic advantage as they measure and showcase efficiency and top and bottom line contribution. Even as marketers base more decisions on hard data, there are still barriers to processing information and positioning data throughout the firm. How can law firm marketers build a data-driven culture?
This highly interactive session will explore the best strategies for reporting data via formal and informal methods and how to use data to maximize influence and report ROI within your firm.
- Kathryn Whitaker, Director, Recruitment & Strategy Consulting, Calibrate Legal
- Pedro Campos, former Head of Continuous Improvement, Hogan Lovells
- Stephen DiGennaro, Director of Marketing Technology, Eversheds Sutherland
- Courtney Eddings, Senior Manager, Marketing and Business Development, Shearman & Sterling LLP