Marketer Beware: Common Data Biases That Distort Results (And How to Avoid Them)
Join Calibrate Legal’s Kathryn Whitaker at LMA Tech West in San Francisco for a TED-style talk on the perils of data bias. Kathryn will discuss the common biases that distort data results. Her presentation will equip legal marketers to recognize and avoid bias in interpreting marketing data. As marketers driving firms to make more data-driven decisions, we must understand our (sometimes unconscious) tendency to manipulate data to tell the story we want it to tell, versus the story it actually tells.