Now is the age of the client, where user experience dominates the interaction between buyers and companies. In this new era, digital marketing has become a complex, multidisciplinary and multi-departmental effort.
Companies need to be able to engage with their constituencies in a proliferating series of digital channels. As well, they need to bring the results of these interactions together in a single, comprehensive view.
Understanding this context, Calibrate Legal has partnered with Infinite Global to conduct a survey on the state of digital marketing within law firm marketing and business development departments.
At the 2019 LMA Mid-Atlantic Conference, Calibrate Legal CEO Jennifer Johnson Scalzi and Infinite Global Digital Marketing Lead Jamie Obertelli will present key survey findings. They will cover digital marketing staffing and reporting structures, supporting technology and processes, project management and workflow, outbound and inbound techniques, and marketing automation.