November 2019

Data Driven Marketing and BD for Law Firms
Calibrate Legal at LMA Eastern Canada 

Calibrate Legal’s Gordon Braun-Woodbury will participate in a panel on data driven marketing at the LMA Eastern Canada Conference in Toronto, November 21 2019. ‘With the…Read More +

The Current State of Law Firm Digital Marketing
Calibrate Legal at LMA Mid Atlantic

Now is the age of the client, where user experience dominates the interaction between buyers and companies.  In this new era, digital marketing has…Read More +

October 2019

Data Biases and How to to Avoid Them
Calibrate Legal at LMA Tech West

At LMA Tech West, Calibrate Legal's Kathryn Whitaker will offer perspective on the common biases that distort data results so that legal marketers are equipped to recognize and avoid them. Read More +

Data-Driven Digital Marketing: Understanding the Art & Nuances
Calibrate Legal at LMA Tech West

This panel discussion will address the current state and capabilities of data-driven digital marketing and the ROI that can flow from it.Read More +

Positioning Your Firm for Success During Times of Change
Mergers/Acquisitions for Legal Marketing Professionals

What happens when a law firm goes through a merger or acquisition? Our panel of seasoned professionals will discuss the impact of mergers/acquisitions —…Read More +

September 2019

Building a Data-Driven Culture
Calibrate Legal at LMA Southeast

Today, data-driven marketing is essential. Departments that replace gut instincts and suspicions with metrics and measurements will quickly gain a strategic advantage.Read More +

July 2019

The Rise of Marketing Operations in Law Firms:
LMA Panel in New York, July 16

The discipline of marketing operations is growing in law firms because it applies technical and analytical abilities to the traditional marketing skillset, allowing for critical insights around results and value.Read More +

June 2019

Carol Crawford to facilitate Atlanta Law Firm HR Roundtable

The Atlanta Large Firm HR Roundtable, facilitated by Calibrate Legal’s Managing Director Carol Crawford, is composed of law firm HR leaders from Am Law…Read More +

Join Jennifer Johnson Scalzi for “Bubbles, Bites and Bits of Wisdom” on June 13

During this "Bubbles, Bites and Bits of Wisdom" presentation, Jennifer will explore these quotes that people love to throw around, and unpack what they’ve meant to her in order to help you discover what they could mean to you.Read More +

March 2019

Lawyers, Marketers & Money:
Marketing Compensation Benchmarking

Money has been called a gas, but our advice is to keep your mind on your money, your money on your mind, and grab…Read More +