November 2019

LMANext Bootcamp with Jennifer Johnson Scalzi

LMA will be offering an LMANext/future leaders half-day pre-conference workshop for junior marketers. on day one of the Northeast Region conference. The Bootcamp will be led by Calibrate Legal CEO Jennifer Johnson Scalzi. More information to come.Read More +

October 2019

Data Biases and How to to Avoid Them

At LMA Tech West, Calibrate Legal's Kathryn Whitaker will offer perspective on the common biases that distort data results so that legal marketers are equipped to recognize and avoid them. Read More +

September 2019

Building a Data-Driven Culture: Strategies for Analyzing, Interpreting, and Presenting Data

Today, data-driven marketing is essential. Departments that replace gut instincts and suspicions with metrics and measurements will quickly gain a strategic advantage.Read More +

July 2019

The Rise of Marketing Operations in Law Firms:
LMA Panel in New York, July 16

The discipline of marketing operations is growing in law firms because it applies technical and analytical abilities to the traditional marketing skillset, allowing for critical insights around results and value.Read More +

June 2019

Carol Crawford to facilitate Atlanta Law Firm HR Roundtable

The Atlanta Large Firm HR Roundtable, facilitated by Calibrate Legal’s Managing Director Carol Crawford, is composed of law firm HR leaders from Am Law…Read More +

Join Jennifer Johnson Scalzi for “Bubbles, Bites and Bits of Wisdom” on June 13

During this "Bubbles, Bites and Bits of Wisdom" presentation, Jennifer will explore these quotes that people love to throw around, and unpack what they’ve meant to her in order to help you discover what they could mean to you.Read More +

March 2019

Lawyers, Marketers & Money:
Marketing Compensation Benchmarking

Money has been called a gas, but our advice is to keep your mind on your money, your money on your mind, and grab…Read More +

November 2018

Calibrate Legal Experts to Present at LMA Eastern Canada Conference

On Tuesday, November 27, Calibrate Legal’s Susan Van Dyke and Gordon Braun-Woodbury will speak to attendees at the Legal Marketing Association Eastern Canada Region…Read More +

October 2018

Calibrate Legal experts to present on “Running Your Department Like a Business” at LMA Southwest Regional Conference

On Friday, October 5, Calibrate Legal’s Jennifer Scalzi and Gordon Braun-Woodbury will speak to attendees at the Legal Marketing Association Southwest Region conference in…Read More +

September 2018

Calibrate Legal Executives to present on Marketing Operations at LMA Southeast Regional Conference

On Thursday, September 27, Calibrate Legal’s Jennifer Johnson Johnson Scalzi and Gordon Braun-Woodbury will speak to attendees at the Legal Marketing Association Southeast Region…Read More +