Calibrate Legal experts to present on “Running Your Department Like a Business” at LMA Southwest Regional Conference

Scottsdale, AZ

On Friday, October 5, Calibrate Legal’s Jennifer Johnson and Gordon Braun-Woodbury will speak to attendees at the Legal Marketing Association Southwest Region conference in Scottsdale, AZ on the subject of Running Your Department Like a Business: 

“Research shows that today’s Marketing and BD departments are not equipped to keep pace with the demands and expectations that will be imposed on them in the next chapter of our industry. In a data-driven world where more and more questions are being asked about return on marketing investment, the onus is on you to prove your value. Running your department like a business can meet that need, but it requires leaders and Marketing/BD teams to re-evaluate how they manage and report on their work. .”