Industry Insights

April 2019

Being a Leader

How to Lengthen the Marketing Leadership Life Cycle

Calibrate Legal Founder and CEO Jennifer Johnson Scalzi comments on the marketing leadership life cycle in this Law.Com article. Jennifer Johnson Scalzi “When Jennifer…Read More +

January 2019

Marketing Operations

Building a Business Case for Legal Marketing Operations

The business case for Marketing Operations – a formal approach to managing planning, resource allocation, business processes and technology across a Marketing function –…Read More +

May 2018

Uncategorized

Fairygodboss Of The Week: Jennifer Johnson Scalzi

This woman has built a business on helping women – and men – find great jobs at law firms, and helping law firms find great talent.…Read More +

May 2017

Uncategorized

J. Johnson Executive Search Launches Parent Company Calibrate Legal, Expands Scope of Services

The rapid change we have seen in the legal industry has inspired and elevated our company’s mission. In response to the evolving changes facing…Read More +

March 2017

Marketing Operations

JJES Study Examines Law Firm Marketing Operations

Our latest research study, sponsored in partnership with UK’s Totum Partners, will benchmark the maturity of Marketing Operations at law firms in North America…Read More +
Marketing Operations

Beyond the Visual: Using a Marketing Dashboard as a Revenue Enabler

When it comes to “measuring marketing” a growing number of legal marketing professionals are turning to marketing dashboards to bridge the gap between effort…Read More +

February 2017

The future of the legal industry

MPF 2017: Specialization and Collaboration in the New Age of Legal

This year’s Marketing Partner Forum (MPF) corroborated many of the themes that have permeated our thoughts, projections and placements over the past few years.…Read More +

January 2017

Compensation

JJES and PDC Partner on Inaugural PDC Compensation Survey, Data Reflects Shifts in PD Responsibilities

By: Carol Crawford In January of this year, the Professional Development Consortium (PDC) released its inaugural Compensation Survey, a customized benchmarking tool for professional…Read More +

December 2016

Being a Leader

Unleash the Untapped Potential of Your Team – Cultivate Intellectual Curiosity

by: Carol Crawford Your people represent all the intellectual capital and knowledge-ware that exists within your law firm. Through that lens, attorneys and support…Read More +

August 2016

Building a Team

Using Your Interview Process to Create a Thoughtful Candidate Experience

By: Kate Harry Shipham This year is proving to be a buyer’s market in the legal marketing world. Unprecedented growth and movement in our industry…Read More +