Industry Insights

September 2019

Being a Leader

Five Keys to a Legal Marketing Professional’s Career Satisfaction

Jennifer Johnson of Calibrate Legal talks to Intapp about the key themes surfacing for legal CMOs in today’s modern firms – including career satisfaction…Read More +

August 2019

Executive Search

Legal Marketing in the US and UK — Podcast featuring Jennifer Johnson

In this podcast, Calibrate Legal’s Jennifer Johnson  and Totum’s Rebecca Ellis discuss the nuances of legal marketing in the US and UK. Rebecca and…Read More +

April 2019

Being a Leader

How to Lengthen the Marketing Leadership Life Cycle

Calibrate Legal Founder and CEO Jennifer Johnson comments on the marketing leadership life cycle in this Law.Com article. Jennifer Johnson “When Jennifer Johnson made…Read More +

January 2019

Marketing Operations

Building a Business Case for Legal Marketing Operations

The business case for Marketing Operations – a formal approach to managing planning, resource allocation, business processes and technology across a Marketing function –…Read More +

May 2018


Fairygodboss Of The Week: Jennifer Johnson

This woman has built a business on helping women – and men – find great jobs at law firms, and helping law firms find great talent.…Read More +

May 2017


J. Johnson Executive Search Launches Parent Company Calibrate Legal, Expands Scope of Services

The rapid change we have seen in the legal industry has inspired and elevated our company’s mission. In response to the evolving changes facing…Read More +

March 2017

Marketing Operations

Calibrate Legal Study Examines Law Firm Marketing Operations

Our latest research study, sponsored in partnership with UK’s Totum Partners, will benchmark the maturity of Marketing Operations at law firms in North America…Read More +
Marketing Operations

Beyond the Visual: Using a Marketing Dashboard as a Revenue Enabler

When it comes to “measuring marketing” a growing number of legal marketing professionals are turning to marketing dashboards to bridge the gap between effort…Read More +

February 2017

The future of the legal industry

MPF 2017: Specialization and Collaboration in the New Age of Legal

This year’s Marketing Partner Forum (MPF) corroborated many of the themes that have permeated our thoughts, projections and placements over the past few years.…Read More +

January 2017


JJES and PDC Partner on Inaugural PDC Compensation Survey, Data Reflects Shifts in PD Responsibilities

By: Carol Crawford In January of this year, the Professional Development Consortium (PDC) released its inaugural Compensation Survey, a customized benchmarking tool for professional…Read More +