Industry Insights

April 2019

Featured

Purposeful Networking: Jennifer Johnson Scalzi on Business Builders Show

Calibrate Legal CEO Jennifer Johnson Scalzi talks to Kelly Hoey about her personal journey, her business, Revenue Enablers, and the art of purposeful networking…Read More +
Being a Leader

Which Disconnects Are Holding Your Firm Back?

In this Law.Com article, author Deborah R. Farone, former chief marketing officer of Cravath, Swaine & Moore, identifies marketing-related disconnects that get in the…Read More +

February 2019

Business Development

Podcast: Marketing/BD Trends in Today’s Law Firms

Caibrate Legal Founder and CEO  Jennifer  Johnson Scalzi is featured in this Marketing/BD podcast on trends in today’s law firms, published by Attorney Search…Read More +
The future of the legal industry

Calibrate Legal Contributes to New Book on Law Firm Marketing/BD Best Practices

Calibrate Legal Founder CEO Jennifer Johnson Scalzi has contributed to a new book Best Practices in Law Firm Business Development and Marketing, authored by Deborah…Read More +

October 2018

Executive Search

Apathy is the Enemy: The state of hiring in legal marketing and business development

October 10, 2018 — Calibrate Legal CEO Jennifer Johnson Scalzi’s latest article on the state of hiring in legal marketing and business development has…Read More +

March 2018

Executive Search

Evolution of Top Marketing Titles Over the Past Decade

This past decade in particular has brought a higher demand for adaptation in law firms than several of the previous decades combined. As firms…Read More +
Marketing Operations

The Essential Partnership: How IT and Marketing/BD Can Drive Results Together

Gordon Braun-Woodbury‘s article, “The Essential Partnership: How IT and Marketing/BD Can Drive Results Together,” was recently published in the latest edition of Legal Business…Read More +
Executive Search

Jennifer Johnson Scalzi in JD Supra: CMOs – The Culture Stewards of Tomorrow’s Law Firm

Jennifer Johnson Scalzi’s latest article, “CMOs – The Culture Stewards of Tomorrow’s Law Firm,” published on JD Supra, builds a case for authentic firm culture as…Read More +

January 2018

Being a Leader

Decoding Differentiation:
Jennifer Johnson Scalzi in American Lawyer

PDF available here. Editor’s Note: This is the first of a new, monthly column in The American Lawyer that will focus on legal marketing…Read More +

December 2017

Marketing Operations

Marketing Operations: The Way Ahead for Legal Marketers

Our latest article published in Strategies magazine urges law firms to consider their answer to the following challenge- with flat demand and stagnant profits,…Read More +