Industry Insights

July 2019

CMOs

What are the Hot Buttons for Today’s Legal CMO?

  Intapp‘s Sr. Director of Thought Leadership, Kathy O’Connell, recently spoke with Jennifer Johnson Scalzi of Calibrate Legal about hot buttons for today’s legal…Read More +

May 2019

Being a Leader

Focusing on Client Retention May Mean Restructuring the Firm: Kathryn Whitaker in National Law Review

Kathryn Whitaker Law firms should double down on their existing clients by focusing on client retention and satisfaction rates rather than billable hours and…Read More +
Women in the Profession

Continuing the Conversation Around Working Women: Kathryn Whitaker in Law Journal

Kathryn Whitaker By turning the focus of the feminist movement toward personal choices, society has failed to encourage working women to aspire to leadership,…Read More +

April 2019

The future of the legal industry

Podcast: Calibrate CEO on the Latest in Legal Marketing

Jennifer Johnson Scalzi From the benefits of bringing new thinking to an unfamiliar sector, to exploring the elements that make up great client service,…Read More +
Being a Leader

Purposeful Networking: Jennifer Johnson Scalzi on Business Builders Show

Calibrate Legal CEO Jennifer Johnson Scalzi talks to Kelly Hoey about her personal journey, her business, Revenue Enablers, and the art of purposeful networking…Read More +
Being a Leader

Which Disconnects Are Holding Your Firm Back?

In this Law.Com article, author Deborah R. Farone, former chief marketing officer of Cravath, Swaine & Moore, identifies marketing-related disconnects that get in the…Read More +

February 2019

Business Development

Podcast: Marketing/BD Trends in Today’s Law Firms

Caibrate Legal Founder and CEO  Jennifer  Johnson Scalzi is featured in this Marketing/BD podcast on trends in today’s law firms, published by Attorney Search…Read More +
The future of the legal industry

Calibrate Legal Contributes to New Book on Law Firm Marketing/BD Best Practices

Calibrate Legal Founder CEO Jennifer Johnson Scalzi has contributed to a new book Best Practices in Law Firm Business Development and Marketing, authored by Deborah…Read More +

January 2019

Business Development

Why Innovation is Overhyped: Kathryn Whitaker on Market Leaders Podcast

Join David Ackert as he interviews Kathryn Whitaker, Director of Recruitment and Consulting Strategy at Calibrate Legal, on why innovation is overhyped in the…Read More +

October 2018

Executive Search

Apathy is the Enemy: The state of hiring in legal marketing and business development

October 10, 2018 — Calibrate Legal CEO Jennifer Johnson Scalzi’s latest article on the state of hiring in legal marketing and business development has…Read More +