Industry Insights

February 2019

The future of the legal industry

Calibrate Legal Contributes to New Book on Law Firm Marketing/BD Best Practices

Calibrate Legal Founder CEO Jennifer Scalzi has contributed to a new book Best Practices in Law Firm Business Development and Marketing, authored by Deborah Farone…Read More +

October 2018

Executive Search

Apathy is the Enemy: The state of hiring in legal marketing and business development

October 10, 2018 — Calibrate Legal CEO Jennifer Scalzi’s latest article on the state of hiring in legal marketing and business development has been…Read More +

March 2018

Executive Search

Evolution of Top Marketing Titles Over the Past Decade

This past decade in particular has brought a higher demand for adaptation in law firms than several of the previous decades combined. As firms…Read More +
Marketing Operations

The Essential Partnership: How IT and Marketing/BD Can Drive Results Together

Gordon Braun-Woodbury‘s article, “The Essential Partnership: How IT and Marketing/BD Can Drive Results Together,” was recently published in the latest edition of Legal Business…Read More +
Executive Search

Jennifer Scalzi in JD Supra: CMOs – The Culture Stewards of Tomorrow’s Law Firm

Jennifer Scalzi’s latest article, “CMOs – The Culture Stewards of Tomorrow’s Law Firm,” published on JD Supra, builds a case for authentic firm culture as the…Read More +

January 2018

Being a Leader

Jennifer Scalzi in American Lawyer: “Decoding Differentiation”

PDF available here. Editor’s Note: This is the first of a new, monthly column in The American Lawyer that will focus on legal marketing…Read More +

December 2017

Marketing Operations

Marketing Operations: The Way Ahead for Legal Marketers

Our latest article published in Strategies magazine urges law firms to consider their answer to the following challenge- with flat demand and stagnant profits,…Read More +
Marketing Operations

Top 4 Marketing Operations Trends to Watch in 2018

It’s prediction season – time to look ahead at the trends and issues facing our clients in the coming year.  Where law firm marketing…Read More +

November 2017

Market Trends

Happening Now: Salary History Legislation

Just a few short weeks ago, on October 31st, salary history legislation went into effect in New York City making it illegal for “public…Read More +
The future of the legal industry

Book Review: The Future of the Professions

Management guru Peter Drucker famously stated that “the only thing we can predict about the future is that it will be different.”  And where…Read More +