Industry Insights

Getting ahead of the legal marketing talent shortage

Calibrate CEO Jennifer Johnson is interviewed for Intapp’s Horizons blog. When a firm decides to expand its marketing, business development, and communications teams, its…Read More +

New Legal Marketing Professionals: Tips for Success

Congratulations — you’re a new Legal Marketing Professional! Now that you’ve been hired for your first legal marketing job, you may now find yourself…Read More +

LMANext Bootcamp with Jennifer Johnson

Calibrate CEO Jennifer Johnson led the LMANext Bootcamp for future law firm marketing leaders at the LMA’s 2019 Northeast Regional Conference.  Here’s a video…Read More +

Report on Digital Marketing Strategy for Law Firms
Calibrate Legal in New York Law Journal

by Jamie Diaferia and Jennifer Johnson In this New York Law Journal column, Jamie Diaferia and Jennifer Johnson write: Not long ago, many legal…Read More +

Seven Signs of an Innovative Marketing Leader

By Jennifer Johnson and Gordon Braun-Woodbury Innovation has become central to the business agendas of many law firms today.  We’re seeing this trend reflected…Read More +

Integrating Lateral Hires: The Key to Retention and Productivity

Calibrate Legal Founder and CEO Jennifer Johnson comments on the need for a data-driven business case for lateral hires in this Law.Com article. Jennifer…Read More +

Carol Crawford in JD Supra – Driving Organizational Change Within Your Law Firm

Carol Crawford‘s latest article, “Driving Organizational Change Within Your Law Firm: Collaboration, Consensus, and Buy-In,” published by JD Supra, addresses how saturated these terms can be…Read More +

Personnel Issues- Hiring, On-Boarding, Training, Retaining, and Terminating

All the tough components of running the people part of a business: Hiring, On-Boarding, Training, Retaining, and Terminating. Access a program addressing how to…Read More +

Carol Crawford in High Performance Counsel: The War for Talent – Playing to Win

Carol Crawford‘s latest article,”The War for Talent: Playing to Win,” recently published in High Performance Counsel, implores law firms to address talent acquisition and retention…Read More +

Critical Skills for Next-Generation Law Firm Leaders

Change is inevitable. Flat demand for traditional legal services, continued pressure on expenses in an environment of uncertainty debunks any myth that law firms…Read More +