Industry Insights

New Report on Digital Marketing Strategy for Law Firms
Calibrate Legal in New York Law Journal

by Jamie Diaferia and Jennifer Johnson Scalzi In this New York Law Journal column, Jamie Diaferia and Jennifer Johnson Scalzi write: Not long ago,…Read More +

Three Ways Data Initiatives Help Marketers Drive Change

by Jennifer Johnson Scalzi and Kathryn Whitaker Legal marketers are change agents. On the heels of closing several client projects and attending industry conferences…Read More +

What Should Your Law Firm’s Digital Marketing Department Look Like? Take Our Survey to Find Out

How do law firms staff and structure their digital marketing departments? What are best practices when it comes to digital marketing? This survey aims…Read More +

Calibrate Legal Contributes to New Book on Law Firm Marketing/BD Best Practices

Calibrate Legal Founder CEO Jennifer Johnson Scalzi has contributed to a new book Best Practices in Law Firm Business Development and Marketing, authored by Deborah…Read More +

Why Innovation is Overhyped: Kathryn Whitaker on Market Leaders Podcast

Join David Ackert as he interviews Kathryn Whitaker, Director of Recruitment and Consulting Strategy at Calibrate Legal, on why innovation is overhyped in the…Read More +

Calibrate/Intapp Growth Enablement Survey Infographic

The 2018 Law Firm Growth Enablement Survey—a joint research study conducted by Calibrate Legal and Intapp—demonstrates that marketing and BD leaders need to align…Read More +

Setting Priorities with the Allen Fuqua Smart Work Matrix

Over the past few weeks, the Calibrate Legal team has been on a speaking tour of LMA regional conferences.  Our workshop presentation, “Running your…Read More +

Carol Crawford in JD Supra – Driving Organizational Change Within Your Law Firm

Carol Crawford‘s latest article, “Driving Organizational Change Within Your Law Firm: Collaboration, Consensus, and Buy-In,” published by JD Supra, addresses how saturated these terms can be…Read More +

Personnel Issues- Hiring, On-Boarding, Training, Retaining, and Terminating

All the tough components of running the people part of a business: Hiring, On-Boarding, Training, Retaining, and Terminating. Access a program addressing how to…Read More +

Decoding Differentiation:
Jennifer Johnson Scalzi in American Lawyer

PDF available here. Editor’s Note: This is the first of a new, monthly column in The American Lawyer that will focus on legal marketing…Read More +