Industry Insights

August 2019

Marketing Operations

What Should Your Law Firm’s Digital Marketing Department Look Like? Take Our Survey to Find Out

How do law firms staff and structure their digital marketing departments? What are best practices when it comes to digital marketing? This survey aims…Read More +

February 2019

The future of the legal industry

Calibrate Legal Contributes to New Book on Law Firm Marketing/BD Best Practices

Calibrate Legal Founder CEO Jennifer Johnson Scalzi has contributed to a new book Best Practices in Law Firm Business Development and Marketing, authored by Deborah…Read More +

January 2019

Business Development

Why Innovation is Overhyped: Kathryn Whitaker on Market Leaders Podcast

Join David Ackert as he interviews Kathryn Whitaker, Director of Recruitment and Consulting Strategy at Calibrate Legal, on why innovation is overhyped in the…Read More +

October 2018

Marketing Operations

Calibrate/Intapp Growth Enablement Survey Infographic

The 2018 Law Firm Growth Enablement Survey—a joint research study conducted by Calibrate Legal and Intapp—demonstrates that marketing and BD leaders need to align…Read More +
Marketing Operations

Setting Priorities with the Allen Fuqua Smart Work Matrix

Over the past few weeks, the Calibrate Legal team has been on a speaking tour of LMA regional conferences.  Our workshop presentation, “Running your…Read More +

April 2018

Being a Leader

Carol Crawford in JD Supra – Driving Organizational Change Within Your Law Firm

Carol Crawford‘s latest article, “Driving Organizational Change Within Your Law Firm: Collaboration, Consensus, and Buy-In,” published by JD Supra, addresses how saturated these terms can be…Read More +

February 2018

Building a Team

Personnel Issues- Hiring, On-Boarding, Training, Retaining, and Terminating

All the tough components of running the people part of a business: Hiring, On-Boarding, Training, Retaining, and Terminating. Access a program addressing how to…Read More +

January 2018

Being a Leader

Decoding Differentiation:
Jennifer Johnson Scalzi in American Lawyer

PDF available here. Editor’s Note: This is the first of a new, monthly column in The American Lawyer that will focus on legal marketing…Read More +

December 2017

Marketing Operations

Top 4 Marketing Operations Trends to Watch in 2018

It’s prediction season – time to look ahead at the trends and issues facing our clients in the coming year.  Where law firm marketing…Read More +

November 2017

Marketing Operations

Outcome-Based Measurement: Metrics that Mean Business for Law Firms

Back in the 1990s, when law firms first started investing in marketing staff and programs, few people paid much attention to marketing measurement. Firms…Read More +