Industry Insights

October 2018

Marketing Operations

Calibrate/Intapp Growth Enablement Survey Infographic

The 2018 Law Firm Growth Enablement Survey—a joint research study conducted by Calibrate Legal and Intapp—demonstrates that marketing and BD leaders need to align…Read More +
Marketing Operations

Setting Priorities with the Allen Fuqua Smart Work Matrix

Over the past few weeks, the Calibrate Legal team has been on a speaking tour of LMA regional conferences.  Our workshop presentation, “Running your…Read More +

April 2018

Being a Leader

Carol Crawford in JD Supra – Driving Organizational Change Within Your Law Firm

Carol Crawford‘s latest article, “Driving Organizational Change Within Your Law Firm: Collaboration, Consensus, and Buy-In,” published by JD Supra, addresses how saturated these terms can be…Read More +

February 2018

Building a Team

Personnel Issues- Hiring, On-Boarding, Training, Retaining, and Terminating

All the tough components of running the people part of a business: Hiring, On-Boarding, Training, Retaining, and Terminating. Access a program addressing how to…Read More +

January 2018

Being a Leader

Jennifer Scalzi in American Lawyer: “Decoding Differentiation”

PDF available here. Editor’s Note: This is the first of a new, monthly column in The American Lawyer that will focus on legal marketing…Read More +

December 2017

Marketing Operations

Top 4 Marketing Operations Trends to Watch in 2018

It’s prediction season – time to look ahead at the trends and issues facing our clients in the coming year.  Where law firm marketing…Read More +

November 2017

Marketing Operations

Outcome-Based Measurement: Metrics that Mean Business for Law Firms

Back in the 1990s, when law firms first started investing in marketing staff and programs, few people paid much attention to marketing measurement. Firms…Read More +

September 2017

Marketing Operations

Marketing Planning for the Year Ahead – Taming the Beast

Calibrate Legal’s Gordon Braun-Woodbury shares some marketing planning war stories – and offers suggestions and best practices for making the process less painful and…Read More +
Being a Leader

Carol Crawford in ALA’s Legal Management magazine on stay interviews

Carol Crawford was a featured author in this month’s edition of the ALA magazine Legal Management for her article “Staying the Course.” The focus of…Read More +

July 2017

Operational Effectiveness

Hygiene for Data Decay: Focus on Your Top Contacts First

Invisibly, under your nose, your firm’s contact data is constantly decaying. People change jobs, get transferred or promoted, move companies, retire, join or leave…Read More +