Industry Insights

New Report on Digital Marketing Strategy for Law Firms
Calibrate Legal in New York Law Journal

by Jamie Diaferia and Jennifer Johnson Scalzi In this New York Law Journal column, Jamie Diaferia and Jennifer Johnson Scalzi write: Not long ago,…Read More +

Digital Marketing in Law Firms Survey
Calibrate Legal / Infinite Global research identifies best practices

Do you have enough digital marketers at your firm? How do you structure their roles? What are law firms doing right in digital, and…Read More +

Seven Signs of an Innovative Marketing Leader

By Jennifer Johnson Scalzi and Gordon Braun-Woodbury Innovation has become central to the business agendas of many law firms today.  We’re seeing this trend…Read More +

What Should Your Law Firm’s Digital Marketing Department Look Like? Take Our Survey to Find Out

How do law firms staff and structure their digital marketing departments? What are best practices when it comes to digital marketing? This survey aims…Read More +

Podcast: Calibrate CEO on the Latest in Legal Marketing

Jennifer Johnson Scalzi From the benefits of bringing new thinking to an unfamiliar sector, to exploring the elements that make up great client service,…Read More +

Building a Business Case for Legal Marketing Operations

The business case for Marketing Operations – a formal approach to managing planning, resource allocation, business processes and technology across a Marketing function –…Read More +

You’re So Vain… Measuring What Actually Matters

Thanks to Google Analytics, AdWords, CRM, social media, email marketing systems and other digital tools, today’s legal marketers can measure virtually any aspect of…Read More +

Calibrate/Intapp Growth Enablement Survey Infographic

The 2018 Law Firm Growth Enablement Survey—a joint research study conducted by Calibrate Legal and Intapp—demonstrates that marketing and BD leaders need to align…Read More +

Setting Priorities with the Allen Fuqua Smart Work Matrix

Over the past few weeks, the Calibrate Legal team has been on a speaking tour of LMA regional conferences.  Our workshop presentation, “Running your…Read More +

Introducing Calibrator™ — A Marketing Dashboard Solution for Law Firms

Whenever we talk to clients about marketing measurement, the topic of dashboards is never far from the agenda.  Clients tell us that gathering and…Read More +