The business case for Marketing Operations – a formal approach to managing planning, resource allocation, business processes and technology across a Marketing function –…Read More +
Thanks to Google Analytics, AdWords, CRM, social media, email marketing systems and other digital tools, today’s legal marketers can measure virtually any aspect of…Read More +
The 2018 Law Firm Growth Enablement Survey—a joint research study conducted by Calibrate Legal and Intapp—demonstrates that marketing and BD leaders need to align…Read More +
Over the past few weeks, the Calibrate Legal team has been on a speaking tour of LMA regional conferences. Our workshop presentation, “Running your…Read More +
Whenever we talk to clients about marketing measurement, the topic of dashboards is never far from the agenda. Clients tell us that gathering and…Read More +
This article by Calibrate Legal’s Gordon Braun-Woodbury was published in the July/August 2018 issue the the LMA’s magazine, Strategies. For law firm marketers today,…Read More +
By Gordon Braun-Woodbury and Jennifer Johnson Scalzi, Calibrate Legal This article is based on a Calibrate Legal marketing operations webinar delivered in March 2018. …Read More +
Gordon Braun-Woodbury‘s article, “The Essential Partnership: How IT and Marketing/BD Can Drive Results Together,” was recently published in the latest edition of Legal Business…Read More +
Our latest article published in Strategies magazine urges law firms to consider their answer to the following challenge- with flat demand and stagnant profits,…Read More +
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