Industry Insights

November 2018

Marketing Operations

You’re So Vain… Measuring What Actually Matters

Thanks to Google Analytics, AdWords, CRM, social media, email marketing systems and other digital tools, today’s legal marketers can measure virtually any aspect of…Read More +

October 2018

Marketing Operations

Calibrate/Intapp Growth Enablement Survey Infographic

The 2018 Law Firm Growth Enablement Survey—a joint research study conducted by Calibrate Legal and Intapp—demonstrates that marketing and BD leaders need to align…Read More +
Marketing Operations

Setting Priorities with the Allen Fuqua Smart Work Matrix

Over the past few weeks, the Calibrate Legal team has been on a speaking tour of LMA regional conferences.  Our workshop presentation, “Running your…Read More +

September 2018

Marketing Operations

Introducing Calibrator™ — A Marketing Dashboard Solution for Law Firms

Whenever we talk to clients about marketing measurement, the topic of dashboards is never far from the agenda.  Clients tell us that gathering and…Read More +

August 2018

Marketing Operations

Marketing Metrics: Getting to the Next Level

This article by Calibrate Legal’s Gordon Braun-Woodbury was published in the July/August 2018 issue the the LMA’s magazine, Strategies. For law firm marketers today,…Read More +

June 2018

Marketing Operations

Get Rigorous: Deconstructing the discipline of Legal Marketing Operations

By Gordon Braun-Woodbury and Jennifer Scalzi, Calibrate Legal This article is based on a Calibrate Legal marketing operations webinar delivered in March 2018.  To…Read More +

March 2018

Marketing Operations

The Essential Partnership: How IT and Marketing/BD Can Drive Results Together

Gordon Braun-Woodbury‘s article, “The Essential Partnership: How IT and Marketing/BD Can Drive Results Together,” was recently published in the latest edition of Legal Business…Read More +

January 2018

Being a Leader

Jennifer Scalzi in American Lawyer: “Decoding Differentiation”

PDF available here. Editor’s Note: This is the first of a new, monthly column in The American Lawyer that will focus on legal marketing…Read More +

December 2017

Marketing Operations

Marketing Operations: The Way Ahead for Legal Marketers

Our latest article published in Strategies magazine urges law firms to consider their answer to the following challenge- with flat demand and stagnant profits,…Read More +
Marketing Operations

Legal Marketing Operations Facebook Group

The conversation has been slowly growing over the last year and more than ever Legal Marketing Operations professionals need a place to connect, share…Read More +