Industry Insights

Seven Signs of an Innovative Marketing Leader

By Jennifer Johnson Scalzi and Gordon Braun-Woodbury Innovation has become central to the business agendas of many law firms today.  We’re seeing this trend…Read More +

What Should Your Law Firm’s Digital Marketing Department Look Like? Take Our Survey to Find Out

How do law firms staff and structure their digital marketing departments? What are best practices when it comes to digital marketing? This survey aims…Read More +

Podcast: Calibrate CEO on the Latest in Legal Marketing

Jennifer Johnson Scalzi From the benefits of bringing new thinking to an unfamiliar sector, to exploring the elements that make up great client service,…Read More +

Building a Business Case for Legal Marketing Operations

The business case for Marketing Operations – a formal approach to managing planning, resource allocation, business processes and technology across a Marketing function –…Read More +

You’re So Vain… Measuring What Actually Matters

Thanks to Google Analytics, AdWords, CRM, social media, email marketing systems and other digital tools, today’s legal marketers can measure virtually any aspect of…Read More +

Calibrate/Intapp Growth Enablement Survey Infographic

The 2018 Law Firm Growth Enablement Survey—a joint research study conducted by Calibrate Legal and Intapp—demonstrates that marketing and BD leaders need to align…Read More +

Setting Priorities with the Allen Fuqua Smart Work Matrix

Over the past few weeks, the Calibrate Legal team has been on a speaking tour of LMA regional conferences.  Our workshop presentation, “Running your…Read More +

Introducing Calibrator™ — A Marketing Dashboard Solution for Law Firms

Whenever we talk to clients about marketing measurement, the topic of dashboards is never far from the agenda.  Clients tell us that gathering and…Read More +

Marketing Metrics: Getting to the Next Level

This article by Calibrate Legal’s Gordon Braun-Woodbury was published in the July/August 2018 issue the the LMA’s magazine, Strategies. For law firm marketers today,…Read More +

Get Rigorous: Deconstructing the discipline of Legal Marketing Operations

By Gordon Braun-Woodbury and Jennifer Johnson Scalzi, Calibrate Legal This article is based on a Calibrate Legal marketing operations webinar delivered in March 2018. …Read More +