Industry Insights

Reduce CMO Churn by Getting the Hiring Process Right

Jennifer Johnson Strong marketing leadership is a prime area of opportunity to help firms navigate through what will prove to be a transformative chapter…Read More +

Account-Based Marketing at Law Firms: A Conversation with Calibrate and Intapp

Calibrate CEO Jennifer Johnson sits down with two experts from Intapp — Claire Darling, VP Growth Marketing and Kristin Melville, Senior Director, Global ABM–…Read More +

Podcast: How to Build Your Dream Network

Jennifer Johnson On this podcast episode, Calibrate CEO  Jennifer Johnson joins Kelly Hoey, author of Build Your Dream Network. Jenn shares her hard-earned wisdom…Read More +

Getting ahead of the legal marketing talent shortage

Calibrate CEO Jennifer Johnson is interviewed for Intapp’s Horizons blog. When a firm decides to expand its marketing, business development, and communications teams, its…Read More +

New Legal Marketing Professionals: Tips for Success

Congratulations — you’re a new Legal Marketing Professional! Now that you’ve been hired for your first legal marketing job, you may now find yourself…Read More +

Report on Digital Marketing Strategy for Law Firms
Calibrate Legal in New York Law Journal

by Jamie Diaferia and Jennifer Johnson In this New York Law Journal column, Jamie Diaferia and Jennifer Johnson write: Not long ago, many legal…Read More +

Digital Marketing in Law Firms Survey
Calibrate Legal / Infinite Global research identifies best practices

Do you have enough digital marketers at your firm? How do you structure their roles? What are law firms doing right in digital, and…Read More +

Recalibrating Your Law Firm to Run Like a Business
Jennifer Johnson on Law Firm Marketing Catalyst Podcast

Recalibrating your law firm…. Jennifer Johnson is the Founder and CEO of Calibrate Legal and its subsidiary, J. Johnson Executive Search (JJES). She has…Read More +

Integrating Lateral Hires: The Key to Retention and Productivity

Calibrate Legal Founder and CEO Jennifer Johnson comments on the need for a data-driven business case for lateral hires in this Law.Com article. Jennifer…Read More +

How to Lengthen the Marketing Leadership Life Cycle

Calibrate Legal Founder and CEO Jennifer Johnson comments on the marketing leadership life cycle in this Law.Com article. Jennifer Johnson “When Jennifer Johnson made…Read More +