Industry Insights

Don’t Let the ‘C’ in C-Suite Stand for Complacency
Calibrate Legal in American Lawyer

by Jennifer Johnson Scalzi, CEO, Calibrate Legal Having spent the better part of the past two decades in various roles both in-house and as…Read More +

Three Ways Data Initiatives Help Marketers Drive Change

by Jennifer Johnson Scalzi and Kathryn Whitaker Legal marketers are change agents. On the heels of closing several client projects and attending industry conferences…Read More +

Five Keys to a Legal Marketing Professional’s Career Satisfaction

Jennifer Johnson Scalzi of Calibrate Legal talks to Intapp about the key themes surfacing for legal CMOs in today’s modern firms – including career…Read More +

Legal Marketing in the US and UK — Podcast featuring Jennifer Johnson Scalzi

In this podcast, Calibrate Legal’s Jennifer Johnson Scalzi  and Totum’s Rebecca Ellis discuss the nuances of legal marketing in the US and UK. Rebecca…Read More +

What Should Your Law Firm’s Digital Marketing Department Look Like? Take Our Survey to Find Out

How do law firms staff and structure their digital marketing departments? What are best practices when it comes to digital marketing? This survey aims…Read More +

Podcast: Calibrate CEO on the Latest in Legal Marketing

Jennifer Johnson Scalzi From the benefits of bringing new thinking to an unfamiliar sector, to exploring the elements that make up great client service,…Read More +

Integrating Lateral Hires: The Key to Retention and Productivity

Calibrate Legal Founder and CEO Jennifer Johnson Scalzi comments on the need for a data-driven business case for lateral hires in this Law.Com article.…Read More +

How to Lengthen the Marketing Leadership Life Cycle

Calibrate Legal Founder and CEO Jennifer Johnson Scalzi comments on the marketing leadership life cycle in this Law.Com article. Jennifer Johnson Scalzi “When Jennifer…Read More +

Trust, Client Access, and a Voice:
Calibrate Legal on CMO Hiring

Calibrate Legal Founder and CEO Jennifer Johnson Scalzi comments on issues in CMO hiring and retention in this Law.Com article. Jennifer Johnson Scalzi “In…Read More +