Industry Insights

March 2020

Building a Team

In Search of Your Center of Excellence

A Center of Excellence (CoE) can help a legal marketing team to up their game dramatically in a discipline that is important to the…Read More +
Being a Leader

Business Continuity Call to Action:
Law Firm Revenue Enablers™

All of us are searching for a way to find “business as usual” in this current environment that is challenging us to re-think how…Read More +

How To Search For A Transformational Law Firm COO
Calibrate Legal in Law 360

Recent research by Calibrate Legal shows that over 90% of all Am Law 100 firms have chief operating officer or equivalent positions on their…Read More +

February 2020

Being a Leader

World-Class Marketing: A Law Firm Call to Action
Calibrate Legal in Bloomberg Law

Legal marketing departments are not measuring up to other industries in the global marketing profession, Calibrate Legal CEO Jennifer Johnson writes. She examines the…Read More +

CMO Churn: Reduce it by Getting the Hiring Process Right

Jennifer Johnson Strong marketing leadership is a prime area of opportunity to help firms navigate through what will prove to be a transformative chapter…Read More +

January 2020


Account-Based Marketing at Law Firms: A Conversation with Calibrate and Intapp

Calibrate CEO Jennifer Johnson sits down with two experts from Intapp — Claire Darling, VP Growth Marketing and Kristin Melville, Senior Director, Global ABM–…Read More +

December 2019

Personal branding

New Legal Marketing Professionals: Tips for Success

Congratulations — you’re a new Legal Marketing Professional! Now that you’ve been hired for your first legal marketing job, you may now find yourself…Read More +

November 2019


Report on Digital Marketing Strategy for Law Firms
Calibrate Legal in New York Law Journal

by Jamie Diaferia and Jennifer Johnson In this New York Law Journal column, Jamie Diaferia and Jennifer Johnson write: Not long ago, many legal…Read More +
Marketing Operations

Digital Marketing in Law Firms Survey
Calibrate Legal / Infinite Global research identifies best practices

Do you have enough digital marketers at your firm? How do you structure their roles? What are law firms doing right in digital, and…Read More +