Industry Insights

New Legal Marketing Professionals: Tips for Success

Congratulations — you’re a new Legal Marketing Professional! Now that you’ve been hired for your first legal marketing job, you may now find yourself…Read More +

Report on Digital Marketing Strategy for Law Firms
Calibrate Legal in New York Law Journal

by Jamie Diaferia and Jennifer Johnson Scalzi In this New York Law Journal column, Jamie Diaferia and Jennifer Johnson Scalzi write: Not long ago,…Read More +

Digital Marketing in Law Firms Survey
Calibrate Legal / Infinite Global research identifies best practices

Do you have enough digital marketers at your firm? How do you structure their roles? What are law firms doing right in digital, and…Read More +

Recalibrating Your Law Firm to Run Like a Business
Jennifer Scalzi on Law Firm Marketing Catalyst Podcast

Recalibrating your law firm…. Jennifer Johnson Scalzi is the Founder and CEO of Calibrate Legal and its subsidiary, J. Johnson Executive Search (JJES). She…Read More +

Integrating Lateral Hires: The Key to Retention and Productivity

Calibrate Legal Founder and CEO Jennifer Johnson Scalzi comments on the need for a data-driven business case for lateral hires in this Law.Com article.…Read More +

How to Lengthen the Marketing Leadership Life Cycle

Calibrate Legal Founder and CEO Jennifer Johnson Scalzi comments on the marketing leadership life cycle in this Law.Com article. Jennifer Johnson Scalzi “When Jennifer…Read More +

Trust, Client Access, and a Voice:
Calibrate Legal on CMO Hiring

Calibrate Legal Founder and CEO Jennifer Johnson Scalzi comments on issues in CMO hiring and retention in this Law.Com article. Jennifer Johnson Scalzi “In…Read More +