Industry Insights

September 2019

Being a Leader

Seven Signs of an Innovative Marketing Leader

By Jennifer Johnson Scalzi and Gordon Braun-Woodbury Innovation has become central to the business agendas of many law firms today.  We’re seeing this trend…Read More +

July 2019

CMOs

What are the Hot Buttons for Today’s Legal CMO?

  Intapp‘s Sr. Director of Thought Leadership, Kathy O’Connell, recently spoke with Jennifer Johnson Scalzi of Calibrate Legal about hot buttons for today’s legal…Read More +

May 2019

Being a Leader

Focusing on Client Retention May Mean Restructuring the Firm: Kathryn Whitaker in National Law Review

Kathryn Whitaker Law firms should double down on their existing clients by focusing on client retention and satisfaction rates rather than billable hours and…Read More +

April 2019

The future of the legal industry

Podcast: Calibrate CEO on the Latest in Legal Marketing

Jennifer Johnson Scalzi From the benefits of bringing new thinking to an unfamiliar sector, to exploring the elements that make up great client service,…Read More +
Executive Search

Integrating Lateral Hires: The Key to Retention and Productivity

Calibrate Legal Founder and CEO Jennifer Johnson Scalzi comments on the need for a data-driven business case for lateral hires in this Law.Com article.…Read More +
Being a Leader

How to Lengthen the Marketing Leadership Life Cycle

Calibrate Legal Founder and CEO Jennifer Johnson Scalzi comments on the marketing leadership life cycle in this Law.Com article. Jennifer Johnson Scalzi “When Jennifer…Read More +
Being a Leader

Trust, Client Access, and a Voice:
Calibrate Legal on CMO Hiring

Calibrate Legal Founder and CEO Jennifer Johnson Scalzi comments on issues in CMO hiring and retention in this Law.Com article. Jennifer Johnson Scalzi “In…Read More +
Being a Leader

Which Disconnects Are Holding Your Firm Back?

In this Law.Com article, author Deborah R. Farone, former chief marketing officer of Cravath, Swaine & Moore, identifies marketing-related disconnects that get in the…Read More +

February 2019

Business Development

Podcast: Marketing/BD Trends in Today’s Law Firms

Caibrate Legal Founder and CEO  Jennifer  Johnson Scalzi is featured in this Marketing/BD podcast on trends in today’s law firms, published by Attorney Search…Read More +

October 2018

Marketing Operations

Calibrate/Intapp Growth Enablement Survey Infographic

The 2018 Law Firm Growth Enablement Survey—a joint research study conducted by Calibrate Legal and Intapp—demonstrates that marketing and BD leaders need to align…Read More +