Industry Insights

April 2019

The future of the legal industry

Podcast: Calibrate CEO on the Latest in Legal Marketing

Jennifer Johnson Scalzi From the benefits of bringing new thinking to an unfamiliar sector, to exploring the elements that make up great client service,…Read More +
Being a Leader

Purposeful Networking: Jennifer Johnson Scalzi on Business Builders Show

Calibrate Legal CEO Jennifer Johnson Scalzi talks to Kelly Hoey about her personal journey, her business, Revenue Enablers, and the art of purposeful networking…Read More +
Being a Leader

Which Disconnects Are Holding Your Firm Back?

In this Law.Com article, author Deborah R. Farone, former chief marketing officer of Cravath, Swaine & Moore, identifies marketing-related disconnects that get in the…Read More +

February 2019

Business Development

Podcast: Marketing/BD Trends in Today’s Law Firms

Caibrate Legal Founder and CEO  Jennifer  Johnson Scalzi is featured in this Marketing/BD podcast on trends in today’s law firms, published by Attorney Search…Read More +
The future of the legal industry

Calibrate Legal Contributes to New Book on Law Firm Marketing/BD Best Practices

Calibrate Legal Founder CEO Jennifer Johnson Scalzi has contributed to a new book Best Practices in Law Firm Business Development and Marketing, authored by Deborah…Read More +

January 2019

Business Development

Why Innovation is Overhyped: Kathryn Whitaker on Market Leaders Podcast

Join David Ackert as he interviews Kathryn Whitaker, Director of Recruitment and Consulting Strategy at Calibrate Legal, on why innovation is overhyped in the…Read More +

October 2018

Marketing Operations

Calibrate/Intapp Growth Enablement Survey Infographic

The 2018 Law Firm Growth Enablement Survey—a joint research study conducted by Calibrate Legal and Intapp—demonstrates that marketing and BD leaders need to align…Read More +

April 2017

Being a Leader

Stop It With “Innovation,” Already:
Kathryn Whitaker in JD Supra

Kathryn Whitaker Legal marketers are always excited about the next innovation, but what happens when that big idea has to be supported and implemented?…Read More +

August 2016

Being a Leader

The Case for the Mid-Sized Law Firm
Kathryn Whitaker in JD Supra

Ed Winslow Kathryn Whitaker Ed Winslow is a partner (and former managing partner) at Brooks Pierce, a mid-sized law firm where he has spent…Read More +

December 2012

Business Development

New Year’s Resolutions for Legal Marketers:
Kathryn Whitaker in Strategies Magazine

Kathryn Whitaker Every year at my firm, our Practice Standards and Risk Management Committee produces a list of New Year’s resolutions for our lawyers.…Read More +