Industry Insights

March 2020

Being a Leader

Business Continuity Call to Action:
Law Firm Revenue Enablers™

All of us are searching for a way to find “business as usual” in this current environment that is challenging us to re-think how…Read More +
Featured

How To Search For A Transformational Law Firm COO
Calibrate Legal in Law 360

Recent research by Calibrate Legal shows that over 90% of all Am Law 100 firms have chief operating officer or equivalent positions on their…Read More +

February 2020

Being a Leader

World-Class Marketing: A Law Firm Call to Action
Calibrate Legal in Bloomberg Law

Legal marketing departments are not measuring up to other industries in the global marketing profession, Calibrate Legal CEO Jennifer Johnson writes. She examines the…Read More +
Featured

CMO Churn: Reduce it by Getting the Hiring Process Right

Jennifer Johnson Strong marketing leadership is a prime area of opportunity to help firms navigate through what will prove to be a transformative chapter…Read More +

January 2020

Networking

Podcast: How to Build Your Dream Network

Jennifer Johnson On this podcast episode, Calibrate CEO  Jennifer Johnson joins Kelly Hoey, author of Build Your Dream Network. Jenn shares her hard-earned wisdom…Read More +
Skill sets

Getting ahead of the legal marketing talent shortage

Calibrate CEO Jennifer Johnson is interviewed for Intapp’s Horizons blog. When a firm decides to expand its marketing, business development, and communications teams, its…Read More +

December 2019

Personal branding

New Legal Marketing Professionals: Tips for Success

Congratulations — you’re a new Legal Marketing Professional! Now that you’ve been hired for your first legal marketing job, you may now find yourself…Read More +

October 2019

The future of the legal industry

Recalibrating Your Law Firm to Run Like a Business
Jennifer Johnson on Law Firm Marketing Catalyst Podcast

Recalibrating your law firm…. Jennifer Johnson is the Founder and CEO of Calibrate Legal and its subsidiary, J. Johnson Executive Search (JJES). She has…Read More +
Being a Leader

Don’t Let the ‘C’ in C-Suite Stand for Complacency
Calibrate CEO authors American Lawyer article

by Jennifer Johnson, CEO, Calibrate Legal Having spent the better part of the past two decades in various roles both in-house and as a…Read More +
Being a Leader

Three Ways Data Initiatives Help Marketers Drive Change

by Jennifer Johnson and Kathryn Whitaker Legal marketers are change agents. On the heels of closing several client projects and attending industry conferences over…Read More +