Industry Insights

December 2019

Personal branding

New Legal Marketing Professionals: Tips for Success

Congratulations — you’re a new Legal Marketing Professional! Now that you’ve been hired for your first legal marketing job, you may now find yourself…Read More +

October 2019

The future of the legal industry

Recalibrating Your Law Firm to Run Like a Business
Jennifer Scalzi on Law Firm Marketing Catalyst Podcast

Recalibrating your law firm…. Jennifer Johnson Scalzi is the Founder and CEO of Calibrate Legal and its subsidiary, J. Johnson Executive Search (JJES). She…Read More +
Being a Leader

Don’t Let the ‘C’ in C-Suite Stand for Complacency
Calibrate CEO authors American Lawyer article

by Jennifer Johnson Scalzi, CEO, Calibrate Legal Having spent the better part of the past two decades in various roles both in-house and as…Read More +
Being a Leader

Three Ways Data Initiatives Help Marketers Drive Change

by Jennifer Johnson Scalzi and Kathryn Whitaker Legal marketers are change agents. On the heels of closing several client projects and attending industry conferences…Read More +

September 2019

Being a Leader

Seven Signs of an Innovative Marketing Leader

By Jennifer Johnson Scalzi and Gordon Braun-Woodbury Innovation has become central to the business agendas of many law firms today.  We’re seeing this trend…Read More +
Being a Leader

Five Keys to a Legal Marketing Professional’s Career Satisfaction

Jennifer Johnson Scalzi of Calibrate Legal talks to Intapp about the key themes surfacing for legal CMOs in today’s modern firms – including career…Read More +

July 2019

CMOs

What are the Hot Buttons for Today’s Legal CMO?

  Intapp‘s Sr. Director of Thought Leadership, Kathy O’Connell, recently spoke with Jennifer Johnson Scalzi of Calibrate Legal about hot buttons for today’s legal…Read More +

May 2019

Being a Leader

Focusing on Client Retention May Mean Restructuring the Firm: Kathryn Whitaker in National Law Review

Kathryn Whitaker Law firms should double down on their existing clients by focusing on client retention and satisfaction rates rather than billable hours and…Read More +
Women in the Profession

Continuing the Conversation Around Working Women: Kathryn Whitaker in Law Journal

Kathryn Whitaker By turning the focus of the feminist movement toward personal choices, society has failed to encourage working women to aspire to leadership,…Read More +

April 2019

The future of the legal industry

Podcast: Calibrate CEO on the Latest in Legal Marketing

Jennifer Johnson Scalzi From the benefits of bringing new thinking to an unfamiliar sector, to exploring the elements that make up great client service,…Read More +