Industry Insights

January 2020

Networking

Podcast: How to Build Your Dream Network

Jennifer Johnson On this podcast episode, Calibrate CEO  Jennifer Johnson joins Kelly Hoey, author of Build Your Dream Network.  Jenn shares her hard-earned wisdom…Read More +
Skill sets

Getting ahead of the legal marketing talent shortage

Calibrate CEO Jennifer Johnson is interviewed for Intapp’s Horizons blog. When a firm decides to expand its marketing, business development, and communications teams, its…Read More +

December 2019

Personal branding

New Legal Marketing Professionals: Tips for Success

Congratulations — you’re a new Legal Marketing Professional! Now that you’ve been hired for your first legal marketing job, you may now find yourself…Read More +

October 2019

The future of the legal industry

Recalibrating Your Law Firm to Run Like a Business
Jennifer Johnson on Law Firm Marketing Catalyst Podcast

Recalibrating your law firm…. Jennifer Johnson is the Founder and CEO of Calibrate Legal and its subsidiary, J. Johnson Executive Search (JJES). She has…Read More +
Being a Leader

Don’t Let the ‘C’ in C-Suite Stand for Complacency
Calibrate CEO authors American Lawyer article

by Jennifer Johnson, CEO, Calibrate Legal Having spent the better part of the past two decades in various roles both in-house and as a…Read More +
Being a Leader

Three Ways Data Initiatives Help Marketers Drive Change

by Jennifer Johnson and Kathryn Whitaker Legal marketers are change agents. On the heels of closing several client projects and attending industry conferences over…Read More +

September 2019

Being a Leader

Seven Signs of an Innovative Marketing Leader

By Jennifer Johnson and Gordon Braun-Woodbury Innovation has become central to the business agendas of many law firms today.  We’re seeing this trend reflected…Read More +
Being a Leader

Five Keys to a Legal Marketing Professional’s Career Satisfaction

Jennifer Johnson of Calibrate Legal talks to Intapp about the key themes surfacing for legal CMOs in today’s modern firms – including career satisfaction…Read More +

July 2019

CMOs

What are the Hot Buttons for Today’s Legal CMO?

  Intapp‘s Sr. Director of Thought Leadership, Kathy O’Connell, recently spoke with Jennifer Johnson of Calibrate Legal about hot buttons for today’s legal CMO.…Read More +

May 2019

Being a Leader

Focusing on Client Retention May Mean Restructuring the Firm: Kathryn Whitaker in National Law Review

Kathryn Whitaker Law firms should double down on their existing clients by focusing on client retention and satisfaction rates rather than billable hours and…Read More +