Industry Insights

February 2019

The future of the legal industry

Calibrate Legal Contributes to New Book on Law Firm Marketing/BD Best Practices

Calibrate Legal Founder CEO Jennifer Scalzi has contributed to a new book Best Practices in Law Firm Business Development and Marketing, authored by Deborah Farone…Read More +

January 2019

Marketing Operations

Building a Business Case for Legal Marketing Operations

The business case for Marketing Operations – a formal approach to managing planning, resource allocation, business processes and technology across a Marketing function –…Read More +

November 2018

Compensation

Calibrate Legal and ALM Collaborate on Law Firm Revenue Enabler™ Compensation Study

Hanover, MA, November 12, 2018 — Calibrate Legal has collaborated with research firm ALM Legal Intelligence on the 2018 edition of the Law Firm Revenue Enabler™ Compensation Study.…Read More +
Marketing Operations

You’re So Vain… Measuring What Actually Matters

Thanks to Google Analytics, AdWords, CRM, social media, email marketing systems and other digital tools, today’s legal marketers can measure virtually any aspect of…Read More +

October 2018

Executive Search

Apathy is the Enemy: The state of hiring in legal marketing and business development

October 10, 2018 — Calibrate Legal CEO Jennifer Scalzi’s latest article on the state of hiring in legal marketing and business development has been…Read More +
Marketing Operations

Calibrate/Intapp Growth Enablement Survey Infographic

The 2018 Law Firm Growth Enablement Survey—a joint research study conducted by Calibrate Legal and Intapp—demonstrates that marketing and BD leaders need to align…Read More +
Marketing Operations

Setting Priorities with the Allen Fuqua Smart Work Matrix

Over the past few weeks, the Calibrate Legal team has been on a speaking tour of LMA regional conferences.  Our workshop presentation, “Running your…Read More +

September 2018

Marketing Operations

Introducing Calibrator™ — A Marketing Dashboard Solution for Law Firms

Whenever we talk to clients about marketing measurement, the topic of dashboards is never far from the agenda.  Clients tell us that gathering and…Read More +

August 2018

Marketing Operations

Marketing Metrics: Getting to the Next Level

This article by Calibrate Legal’s Gordon Braun-Woodbury was published in the July/August 2018 issue the the LMA’s magazine, Strategies. For law firm marketers today,…Read More +

July 2018

Executive Search

Who Really Has the Top Chair for Law Firm Growth?

This past spring, Calibrate Legal partnered with Intapp on a survey of senior law firm marketing and BD executives on the topic of Growth…Read More +