Industry Insights

October 2019

Featured

Don’t Let the ‘C’ in C-Suite Stand for Complacency
Calibrate Legal in American Lawyer

by Jennifer Johnson Scalzi, CEO, Calibrate Legal Having spent the better part of the past two decades in various roles both in-house and as…Read More +
Featured

Three Ways Data Initiatives Help Marketers Drive Change

by Jennifer Johnson Scalzi and Kathryn Whitaker Legal marketers are change agents. On the heels of closing several client projects and attending industry conferences…Read More +

September 2019

Being a Leader

Seven Signs of an Innovative Marketing Leader

By Jennifer Johnson Scalzi and Gordon Braun-Woodbury Innovation has become central to the business agendas of many law firms today.  We’re seeing this trend…Read More +
Being a Leader

Five Keys to a Legal Marketing Professional’s Career Satisfaction

Jennifer Johnson Scalzi of Calibrate Legal talks to Intapp about the key themes surfacing for legal CMOs in today’s modern firms – including career…Read More +
Networking

Build Your Dream Network by Being Purposeful – and Consistent

Jennifer Johnson Scalzi Calibrate CEO Jennifer Johnson Scalzi speaks to J. Kelly Hoey, author of Build Your Dream Network, about how networking shaped her…Read More +

August 2019

Executive Search

Legal Marketing in the US and UK — Podcast featuring Jennifer Johnson Scalzi

In this podcast, Calibrate Legal’s Jennifer Johnson Scalzi  and Totum’s Rebecca Ellis discuss the nuances of legal marketing in the US and UK. Rebecca…Read More +
Marketing Operations

What Should Your Law Firm’s Digital Marketing Department Look Like? Take Our Survey to Find Out

How do law firms staff and structure their digital marketing departments? What are best practices when it comes to digital marketing? This survey aims…Read More +

July 2019

CMOs

What are the Hot Buttons for Today’s Legal CMO?

  Intapp‘s Sr. Director of Thought Leadership, Kathy O’Connell, recently spoke with Jennifer Johnson Scalzi of Calibrate Legal about hot buttons for today’s legal…Read More +

May 2019

Being a Leader

Focusing on Client Retention May Mean Restructuring the Firm: Kathryn Whitaker in National Law Review

Kathryn Whitaker Law firms should double down on their existing clients by focusing on client retention and satisfaction rates rather than billable hours and…Read More +
Women in the Profession

Continuing the Conversation Around Working Women: Kathryn Whitaker in Law Journal

Kathryn Whitaker By turning the focus of the feminist movement toward personal choices, society has failed to encourage working women to aspire to leadership,…Read More +