Industry Insights

January 2020

Featured

Account-Based Marketing at Law Firms: A Conversation with Calibrate and Intapp

Calibrate CEO Jennifer Johnson sits down with two experts from Intapp — Claire Darling, VP Growth Marketing and Kristin Melville, Senior Director, Global ABM–…Read More +
Networking

Podcast: How to Build Your Dream Network

Jennifer Johnson On this podcast episode, Calibrate CEO  Jennifer Johnson joins Kelly Hoey, author of Build Your Dream Network. Jenn shares her hard-earned wisdom…Read More +
Skill sets

Getting ahead of the legal marketing talent shortage

Calibrate CEO Jennifer Johnson is interviewed for Intapp’s Horizons blog. When a firm decides to expand its marketing, business development, and communications teams, its…Read More +

December 2019

Personal branding

New Legal Marketing Professionals: Tips for Success

Congratulations — you’re a new Legal Marketing Professional! Now that you’ve been hired for your first legal marketing job, you may now find yourself…Read More +

November 2019

Calibrate Legal News

LMANext Bootcamp with Jennifer Johnson

Calibrate CEO Jennifer Johnson led the LMANext Bootcamp for future law firm marketing leaders at the LMA’s 2019 Northeast Regional Conference.  Here’s a video…Read More +
Featured

Report on Digital Marketing Strategy for Law Firms
Calibrate Legal in New York Law Journal

by Jamie Diaferia and Jennifer Johnson In this New York Law Journal column, Jamie Diaferia and Jennifer Johnson write: Not long ago, many legal…Read More +
Marketing Operations

Digital Marketing in Law Firms Survey
Calibrate Legal / Infinite Global research identifies best practices

Do you have enough digital marketers at your firm? How do you structure their roles? What are law firms doing right in digital, and…Read More +

October 2019

The future of the legal industry

Recalibrating Your Law Firm to Run Like a Business
Jennifer Johnson on Law Firm Marketing Catalyst Podcast

Recalibrating your law firm…. Jennifer Johnson is the Founder and CEO of Calibrate Legal and its subsidiary, J. Johnson Executive Search (JJES). She has…Read More +
Being a Leader

Don’t Let the ‘C’ in C-Suite Stand for Complacency
Calibrate CEO authors American Lawyer article

by Jennifer Johnson, CEO, Calibrate Legal Having spent the better part of the past two decades in various roles both in-house and as a…Read More +
Being a Leader

Three Ways Data Initiatives Help Marketers Drive Change

by Jennifer Johnson and Kathryn Whitaker Legal marketers are change agents. On the heels of closing several client projects and attending industry conferences over…Read More +