Industry Insights

December 2019

Personal branding

New Legal Marketing Professionals: Tips for Success

Congratulations — you’re a new Legal Marketing Professional! Now that you’ve been hired for your first legal marketing job, you may now find yourself…Read More +

November 2019

Calibrate Legal News

LMANext Bootcamp with Jennifer Johnson Scalzi

Calibrate CEO Jennifer Johnson Scalzi led the LMANext Bootcamp for future law firm marketing leaders at the LMA’s 2019 Northeast Regional Conference.  Here’s a…Read More +
Featured

Report on Digital Marketing Strategy for Law Firms
Calibrate Legal in New York Law Journal

by Jamie Diaferia and Jennifer Johnson Scalzi In this New York Law Journal column, Jamie Diaferia and Jennifer Johnson Scalzi write: Not long ago,…Read More +
Marketing Operations

Digital Marketing in Law Firms Survey
Calibrate Legal / Infinite Global research identifies best practices

Do you have enough digital marketers at your firm? How do you structure their roles? What are law firms doing right in digital, and…Read More +

October 2019

The future of the legal industry

Recalibrating Your Law Firm to Run Like a Business
Jennifer Scalzi on Law Firm Marketing Catalyst Podcast

Recalibrating your law firm…. Jennifer Johnson Scalzi is the Founder and CEO of Calibrate Legal and its subsidiary, J. Johnson Executive Search (JJES). She…Read More +
Being a Leader

Don’t Let the ‘C’ in C-Suite Stand for Complacency
Calibrate CEO authors American Lawyer article

by Jennifer Johnson Scalzi, CEO, Calibrate Legal Having spent the better part of the past two decades in various roles both in-house and as…Read More +
Being a Leader

Three Ways Data Initiatives Help Marketers Drive Change

by Jennifer Johnson Scalzi and Kathryn Whitaker Legal marketers are change agents. On the heels of closing several client projects and attending industry conferences…Read More +

September 2019

Being a Leader

Seven Signs of an Innovative Marketing Leader

By Jennifer Johnson Scalzi and Gordon Braun-Woodbury Innovation has become central to the business agendas of many law firms today.  We’re seeing this trend…Read More +
Being a Leader

Five Keys to a Legal Marketing Professional’s Career Satisfaction

Jennifer Johnson Scalzi of Calibrate Legal talks to Intapp about the key themes surfacing for legal CMOs in today’s modern firms – including career…Read More +
Networking

Build Your Dream Network by Being Purposeful – and Consistent

Jennifer Johnson Scalzi Calibrate CEO Jennifer Johnson Scalzi speaks to J. Kelly Hoey, author of Build Your Dream Network, about how networking shaped her…Read More +