Industry Insights

April 2019

Featured

Purposeful Networking: Jennifer Johnson Scalzi on Business Builders Show

Calibrate Legal CEO Jennifer Johnson Scalzi talks to Kelly Hoey about her personal journey, her business, Revenue Enablers, and the art of purposeful networking…Read More +
Being a Leader

Which Disconnects Are Holding Your Firm Back?

In this Law.Com article, author Deborah R. Farone, former chief marketing officer of Cravath, Swaine & Moore, identifies marketing-related disconnects that get in the…Read More +

February 2019

Business Development

Podcast: Marketing/BD Trends in Today’s Law Firms

Caibrate Legal Founder and CEO  Jennifer  Johnson Scalzi is featured in this Marketing/BD podcast on trends in today’s law firms, published by Attorney Search…Read More +
The future of the legal industry

Calibrate Legal Contributes to New Book on Law Firm Marketing/BD Best Practices

Calibrate Legal Founder CEO Jennifer Johnson Scalzi has contributed to a new book Best Practices in Law Firm Business Development and Marketing, authored by Deborah…Read More +

January 2019

Marketing Operations

Building a Business Case for Legal Marketing Operations

The business case for Marketing Operations – a formal approach to managing planning, resource allocation, business processes and technology across a Marketing function –…Read More +

November 2018

Compensation

Calibrate Legal and ALM Collaborate on Law Firm Revenue Enabler™ Compensation Study

Hanover, MA, November 12, 2018 — Calibrate Legal has collaborated with research firm ALM Legal Intelligence on the 2018 edition of the Law Firm Revenue Enabler™ Compensation Study.…Read More +
Marketing Operations

You’re So Vain… Measuring What Actually Matters

Thanks to Google Analytics, AdWords, CRM, social media, email marketing systems and other digital tools, today’s legal marketers can measure virtually any aspect of…Read More +

October 2018

Executive Search

Apathy is the Enemy: The state of hiring in legal marketing and business development

October 10, 2018 — Calibrate Legal CEO Jennifer Johnson Scalzi’s latest article on the state of hiring in legal marketing and business development has…Read More +
Marketing Operations

Calibrate/Intapp Growth Enablement Survey Infographic

The 2018 Law Firm Growth Enablement Survey—a joint research study conducted by Calibrate Legal and Intapp—demonstrates that marketing and BD leaders need to align…Read More +
Marketing Operations

Setting Priorities with the Allen Fuqua Smart Work Matrix

Over the past few weeks, the Calibrate Legal team has been on a speaking tour of LMA regional conferences.  Our workshop presentation, “Running your…Read More +