Industry Insights

March 2020


How To Search For A Transformational Law Firm COO
Calibrate Legal in Law 360

Recent research by Calibrate Legal shows that over 90% of all Am Law 100 firms have chief operating officer or equivalent positions on their…Read More +

February 2020

Being a Leader

World-Class Marketing: A Law Firm Call to Action
Calibrate Legal in Bloomberg Law

Legal marketing departments are not measuring up to other industries in the global marketing profession, Calibrate Legal CEO Jennifer Johnson writes. She examines the…Read More +

CMO Churn: Reduce it by Getting the Hiring Process Right

Jennifer Johnson Strong marketing leadership is a prime area of opportunity to help firms navigate through what will prove to be a transformative chapter…Read More +

January 2020


Account-Based Marketing at Law Firms: A Conversation with Calibrate and Intapp

Calibrate CEO Jennifer Johnson sits down with two experts from Intapp — Claire Darling, VP Growth Marketing and Kristin Melville, Senior Director, Global ABM–…Read More +

March 2020

Being a Leader

Business Continuity Call to Action:
Law Firm Revenue Enablers™

All of us are searching for a way to find “business as usual” in this current environment that is challenging us to re-think how…Read More +
Job search

Tips to Get Ready for a Video Interview

If you’re applying for a legal marketing position these days, you will more than likely be asked to participate in one or more on-demand…Read More +

January 2020


Podcast: How to Build Your Dream Network

Jennifer Johnson On this podcast episode, Calibrate CEO  Jennifer Johnson joins Kelly Hoey, author of Build Your Dream Network. Jenn shares her hard-earned wisdom…Read More +
Skill sets

Getting ahead of the legal marketing talent shortage

Calibrate CEO Jennifer Johnson is interviewed for Intapp’s Horizons blog. When a firm decides to expand its marketing, business development, and communications teams, its…Read More +

December 2019

Personal branding

New Legal Marketing Professionals: Tips for Success

Congratulations — you’re a new Legal Marketing Professional! Now that you’ve been hired for your first legal marketing job, you may now find yourself…Read More +

November 2019

Calibrate Legal News

LMANext Bootcamp with Jennifer Johnson

Calibrate CEO Jennifer Johnson led the LMANext Bootcamp for future law firm marketing leaders at the LMA’s 2019 Northeast Regional Conference.  Here’s a video…Read More +