The results from the Calibrate Legal and Infinite Global Digital Marketing in Law Firms Study are in! Our goal was to help law firm leaders benchmark their digital marketing function against that of peers, and to understand the talent and digital services necessary to advance it. Thank you to all the law firms who participated.
Most law firm CMOs and marketing leaders we know don’t need to be convinced of digital marketing’s importance. But they do need support and buy-in from firm management to manifest that belief. The findings in this report may help them build their case.