Whenever we talk to clients about marketing measurement, the topic of dashboards is never far from the agenda. Clients tell us that gathering and analyzing metrics from various sources (such as CRM systems, e-marketing platforms, web analytics) is a tedious chore that they would love to automate.
That’s why we’ve developed Calibrator™, a marketing dashboard solution tailored for law firms.
Calibrator™ is designed to work with your existing marketing technology to produce visual, interactive reports that highlight insights and trends in your data. Highly configurable, it lets you create marketing dashboards customized for any part of your business — whether it’s individual lawyers, practice groups, key clients or the entire firm.
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