Calibrate Legal founder and CEO Jennifer Johnson‘s article “Talent is Your Biggest Asset” has been published in American Lawyer Magazine and syndicated in Yahoo Finance.
In a market as competitive as ours, law firms and their ambassadors know to be prepared for the inevitable question: “What makes your firm special or different?”
Regardless of firm size, footprint or practice, most responses follow a predictable path:
It’s our people; they’re our biggest asset.
Yet, answering the question and living it are two different things. The statement itself is all-encompassing, but often leans in favor of lawyers, or those that generate revenue, and rarely includes those on the business services side of the firm or support staff.