Whitney Hudson

Whitney HudsonHead of Communications
I examine the changing landscape of our industry to capture and analyze insights that illustrate the business case for innovation in law firms. I work to assemble that information and communicate it to our broad network to elevate the conversation between Revenue Enablers and law firm leadership. Together, they can effect transformative change within their organizations.

Responsibilities

  • Demonstrate client advocacy through thoughtful content
  • Keep client and candidate needs at the center of all communications
  • Highlight the role of innovation in business sustainability

Whitney Hudson, Calibrate Legal’s Head of Communications, identifies relevant and meaningful ways to communicate knowledge and opportunities to our clients, candidates and our industry at large. Her role is to provide those audiences with the information they need to help them make informed decisions about whom to entrust with their professional success.

To that end, she oversees all marketing initiatives, including content generation and distribution, website development, social media, speaking engagements, sponsorships and public relations.

Whitney has spent the past decade working with law firms both in-house and in a consultant capacity on their marketing strategy and execution. She has: managed the development and launch of multiple websites, defined unclear brands, directed video projects, orchestrated the communications strategy around firm mergers and managing partner transitions, and drafted considerable content along the way.

She currently sits on the Marketing Committee of the Chicago Bar Foundation and is a previous Winner of the 2013 Legal Marketing Association’s “Your Honor Award for Excellence in Total Website.” She holds a B.A. in English from the University of Illinois, Urbana-Champaign and resides in the Chicagoland area with her husband and son.