The Challenge
An Am Law 100 firm wished to expand and deepen relationships with its top 30 clients. To help partners develop client-focused business plans, the firm had previously created a custom-built Excel spreadsheet to display quarterly financial results and marketing/BD activity for each client. Unfortunately, the spreadsheet needed to be manually rebuilt on a quarterly basis. Calibrate was engaged to create a more efficient and scalable process for retrieving and displaying the client data.
Calibrate’s Solution
Working with the firm’s CMO and IT team, the Calibrate team built a data warehouse that incorporated daily feeds from the firm’s CRM, email marketing and financial systems. Calibrate then used data analytics software to configure a set of visual dashboard reports that displayed metrics and Key Performance Indicators for each of the firm’s top clients.
The firm benefited from near real-time views of client data and insights, presented in a clear visual format. The solution also saved the firm several days of manual data collection, consolidation and analysis each quarter.
Let’s Connect
To learn more about how Calibrate partners with firm leaders to create visual dashboards that provide real-time views of client data, please reach out to Gordon Braun-Woodbury, Senior Consultant at Calibrate.
