Using Original Data to Drive Decisions

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2017 Law Firm Marketing Operations Index

The results of our latest research study show firms are hungry for competitive advantage, but slow to bridge Marketing Operations gaps.

Executive Summary
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Marketing Dashboards: A Primer

The fundamentals of effective marketing dashboards – the benefits, the questions they can answer, best practices, and what you need to have in place.

What, Why and How
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Demonstrating Marketing ROI: Our Time Tracking Tool

If you’re not yet tracking time to Marketing/BD projects, consider a short pilot project to understand where your team is spending its time.

Track Your Time
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Am Law 200 Marketing Leader Snapshot

We gathered data on Am Law 200 firms to develop a clear picture of the current tenures and titles of the top marketing professionals across our industry.

Tenures and Titles
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Marketing/Business Development Staffing Ratios

How global law firms of all shapes and sizes scale their marketing and BD departments.

US and UK Ratios
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Choosing Executive Search

The alternative is spending significantly more time sifting through hundreds of resumes, organizing dozens of interviews and ultimately choosing from an often less qualified group of professionals.

Time = Money
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