Marketing Ops Thought Leadership Archive

Thoughts from Calibrate Legal's Gordon Braun-Woodbury on the world of Marketing Operations

Invisibly, under your nose, your firm’s contact data is constantly decaying. People change jobs, get transferred or promoted, move companies, retire, join or leave…

This proprietary research, conducted by Calibrate Legal and Totum Partners, asked Chief Marketing Officers at the world’s largest law firms for their views on…

Within the next few weeks our team will be releasing an original research study designed to map the state of Marketing Operations function across…

When it comes to “measuring marketing” a growing number of legal marketing professionals are turning to marketing dashboards to bridge the gap between effort…

These days, it seems that conversations on how to measure marketing quickly lead to the to the topic of Marketing Dashboards. “We really, really…

It’s the first week of January – time for the annual round of prognostications in just about every knowledge domain imaginable. Herewith, a few…

Google the search team “data analytics” and you’ll see at least 6.1 million search results. “Big data” will give you more than twice as…

Has process offshoring jumped the shark?  CIO.COM (and many other commentators) think so. IT Robots May Mean the End of Offshore Outsourcing The argument…