It is with great pleasure that we announce the arrival of senior executive Susan Van Dyke as Calibrate Legal’s Chief Client Officer. Susan’s background includes over two decades of legal marketing and communications experience in-house, as a consultant and in the C-suite. This aggregate experience now informs her role as a leadership advisor, executive search consultant, and as the driver for our company’s own operational excellence.
Susan has worked on some of the most demanding large-scale projects of the profession. She has advised on and implemented international merger communications, conducted marketing audits, restructured marketing departments, implemented robust business development programs and beyond. As an active member of the legal marketing community, she served two terms as President of the Vancouver Chapter of the LMA and is one of few Canadians ever elected to the international LMA International Board of Directors. Through it all, she has grown and nurtured a vast, inter-sectional network of talented connections across North America.
She views the trust and credibility she has gained throughout her career as a privilege and an opportunity to fortify the role of marketing as a business imperative for law firms. As Susan will tell you, “It’s an exciting time to advance legal marketing professionals and law firm leadership across North America. Whether we are incubating innovation, analyzing the application of marketing technologies, advising leaders in our field or curating high value talent, together we are moving the needle.”
Jennifer Scalzi, Calibrate Legal’s founder and CEO added, “In Susan, we’ve found a fellow advocate for our marketing/BD colleagues, and a seasoned peer advisor for our clients in the C-Suite across North America. She has a profound understanding of the business of running a law firm, and that is the voice our industry needs right now.”
Look for Susan next month at the 2018 LMA Annual Conference in New Orleans where she is looking forward to connecting with and learning from colleagues, both new and old.