Industry Insights

February 2017

Personal branding

How the Marketing Evolution Can, and Did, Shape a Career

Our marketing operations consultant Gordon Braun-Woodbury takes to his blog to tell the story of his professional journey and the parallels between the evolution of…Read More +
Being a Leader

Jennifer Scalzi’s #BakersDozen interview for High Performance Counsel

Jennifer Scalzi’s #BakersDozen interview for High Performance Counsel is one in a series of interviews with leading professionals in the fields of law, consulting, finance,…Read More +
Marketing Operations

Marketing Dashboards: The “So What?” Questions

These days, it seems that conversations on how to measure marketing quickly lead to the to the topic of Marketing Dashboards. “We really, really…Read More +
The future of the legal industry

MPF 2017: Specialization and Collaboration in the New Age of Legal

This year’s Marketing Partner Forum (MPF) corroborated many of the themes that have permeated our thoughts, projections and placements over the past few years.…Read More +
Being a Leader

Jennifer Scalzi in Forbes, “Please Step Forward: Claiming Your Place as a Leader”

Jennifer Scalzi’s personal testimony on her transition to leadership was published in the Forbes article, “Please Step Forward: Claiming Your Place as a Leader.” In…Read More +