Industry Insights

November 2017

Marketing Operations

Outcome-Based Measurement: Metrics that Mean Business for Law Firms

Back in the 1990s, when law firms first started investing in marketing staff and programs, few people paid much attention to marketing measurement. Firms…Read More +

October 2017

Being a Leader

Carol Crawford in High Performance Counsel: The 2018 HR Law Firm Leadership Challenge

Carol Crawford‘s latest article in High Performance Counsel poses a bold call to action for HR leaders to generate change through innovation, disruption and…Read More +
Marketing Operations

PSMG Magazine publishes Calibrate Legal and Totum’s top takeaways from combined Marketing Operations research

Jennifer Scalzi and Totum‘s Tim Skipper were recently published in PSMG Magazine, a quarterly publication distributed to business development professionals in both in the UK…Read More +

September 2017

Marketing Operations

Marketing Planning for the Year Ahead – Taming the Beast

Calibrate Legal’s Gordon Braun-Woodbury shares some marketing planning war stories – and offers suggestions and best practices for making the process less painful and…Read More +
Being a Leader

Carol Crawford in ALA’s Legal Management magazine on stay interviews

Carol Crawford was a featured author in this month’s edition of the ALA magazine Legal Management for her article “Staying the Course.” The focus of…Read More +

August 2017

Building a Team

Results of our Flexible Work Arrangements Survey

We are only beginning to see the impact of a high speed global economy, consumer choice, innovation and generational shifts on our workplaces.   The…Read More +

July 2017

Being a Leader

Carol Crawford in High Performance Counsel: The War for Talent – Playing to Win

Carol Crawford‘s latest article,”The War for Talent: Playing to Win,” recently published in High Performance Counsel, implores law firms to address talent acquisition and retention…Read More +
Operational Effectiveness

Hygiene for Data Decay: Focus on Your Top Contacts First

Invisibly, under your nose, your firm’s contact data is constantly decaying. People change jobs, get transferred or promoted, move companies, retire, join or leave…Read More +
Being a Leader

Jennifer Scalzi in Forbes: The Currency of Trust in the Workplace

Jennifer Scalzi’s latest Forbes article, “The Currency of Trust in the Workplace” is a business case for cultivating trust as a career investment. As…Read More +

May 2017

Marketing Operations

ROI on law firm marketing expenditure still elusive, study finds

For Immediate Release Hanover, MA, May 16 2017:  A new research study finds that Chief Marketing Officers (CMOs) of the world’s leading law firms…Read More +