Industry Insights

March 2018


Calibrate Legal Welcomes Industry Veteran Susan Van Dyke as Chief Client Officer

It is with great pleasure that we announce the arrival of senior executive Susan Van Dyke as Calibrate Legal’s Chief Client Officer. Susan’s background includes…Read More +

Evolution of Top Marketing Titles Over the Past Decade

This past decade in particular has brought a higher demand for adaptation in law firms than several of the previous decades combined. As firms…Read More +
Building a Team

The Essential Partnership: How IT and Marketing/BD Can Drive Results Together

Gordon Braun-Woodbury‘s article, “The Essential Partnership: How IT and Marketing/BD Can Drive Results Together,” was recently published in the latest edition of Legal Business…Read More +
Being a Leader

Jennifer Scalzi in JD Supra: CMOs – The Culture Stewards of Tomorrow’s Law Firm

Jennifer Scalzi’s latest article, “CMOs – The Culture Stewards of Tomorrow’s Law Firm,” published on JD Supra, builds a case for authentic firm culture as the…Read More +

February 2018

Building a Team

Personnel Issues- Hiring, On-Boarding, Training, Retaining, and Terminating

All the tough components of running the people part of a business: Hiring, On-Boarding, Training, Retaining, and Terminating. Access a program addressing how to…Read More +

January 2018

Being a Leader

Jennifer Scalzi article in American Lawyer: “In Age of Differentiation, How Marketing Teams Can Increase Market Share”

PDF available here. Editor’s Note: This is the first of a new, monthly column in The American Lawyer that will focus on legal marketing…Read More +

December 2017

Marketing Operations

Marketing Operations: The Way Ahead for Legal Marketers

Our latest article published in Strategies magazine urges law firms to consider their answer to the following challenge- with flat demand and stagnant profits,…Read More +
Marketing Operations

Legal Marketing Operations Facebook Group

The conversation has been slowly growing over the last year and more than ever Legal Marketing Operations professionals need a place to connect, share…Read More +
Marketing Operations

Top 4 Marketing Operations Trends to Watch in 2018

It’s prediction season – time to look ahead at the trends and issues facing our clients in the coming year.  Where law firm marketing…Read More +

November 2017

Market Trends

Happening Now: Salary History Legislation

Just a few short weeks ago, on October 31st, salary history legislation went into effect in New York City making it illegal for “public…Read More +