Industry Insights

January 2018

Marketing Operations

Webinar: Deconstructing the Discipline and Rigor of Legal Marketing Operations

Join the Legal Marketing Operations Facebook group here:Read More +
Marketing Operations

Jennifer Scalzi article in American Lawyer: “In Age of Differentiation, How Marketing Teams Can Increase Market Share”

PDF available here. Editor’s Note: This is the first of a new, monthly column in The American Lawyer that will focus on legal marketing…Read More +

December 2017

Marketing Operations

Legal Marketing Operations Facebook Group

The conversation has been slowly growing over the last year and more than ever Legal Marketing Operations professionals need a place to connect, share…Read More +
Marketing Operations

Top 4 Marketing Operations Trends to Watch in 2018

It’s prediction season – time to look ahead at the trends and issues facing our clients in the coming year.  Where law firm marketing…Read More +

November 2017

Market Trends

Happening Now: Salary History Legislation

Just a few short weeks ago, on October 31st, salary history legislation went into effect in New York City making it illegal for “public…Read More +
The future of the legal industry

Book Review: The Future of the Professions

Management guru Peter Drucker famously stated that “the only thing we can predict about the future is that it will be different.”  And where…Read More +
Marketing Operations

Outcome-Based Measurement: Metrics that Mean Business for Law Firms

Back in the 1990s, when law firms first started investing in marketing staff and programs, few people paid much attention to marketing measurement. Firms…Read More +

October 2017

Being a Leader

Carol Crawford in High Performance Counsel: The 2018 HR Law Firm Leadership Challenge

Carol Crawford‘s latest article in High Performance Counsel poses a bold call to action for HR leaders to generate change through innovation, disruption and…Read More +
Marketing Operations

PSMG Magazine publishes Calibrate Legal and Totum’s top takeaways from combined Marketing Operations research

Jennifer Scalzi and Totum‘s Tim Skipper were recently published in PSMG Magazine, a quarterly publication distributed to business development professionals in both in the UK…Read More +

September 2017

Marketing Operations

Marketing Planning for the Year Ahead – Taming the Beast

Calibrate Legal’s Gordon Braun-Woodbury shares some marketing planning war stories – and offers suggestions and best practices for making the process less painful and…Read More +