Gordon Braun-Woodbury

Gordon Braun-WoodburyMarketing Operations Consultant
With the digital marketing revolution in full swing, I see huge potential for law firms to build high performance marketing teams by taking advantage of new tools and metrics.



  • Delivery of operational and performance improvement consulting services
  • Using methodology to define individual Key Performance Indicators (KPIs)
  • Building data visualizations and dashboards for metrics
  • Research on emerging technology and tools
  • Applying our methodology internally

Gordon Braun-Woodbury, Calibrate Legal’s Marketing Operations Consultant, focuses on measuring business services functions in order to align internal systems and enhance their performance. His methodology helps to establish a definitive return on law firms’ human capital investments, which ultimately results in actionable intel that can and should inform future strategy.

His career includes more than 30 years at KPMG Canada, where he was involved in virtually every aspect of managing a major professional services firm. Most recently, Gordon was responsible for building and leading the Marketing Operations function at KPMG. In this role he led the implementation of a complex CRM system, personally created a firmwide digital marketing strategy and measurement scorecard, and oversaw a Centre of Excellence for Proposals and Pursuits.

Gordon is also an award-winning corporate communicator who is highly attuned to the dynamics of the partnership culture. He is comfortable working with senior executive teams to uncover their true business requirements, build consensus, create business-focused solutions, and manage organizational change.

Gordon holds a BA and MA from University of Toronto. In addition to his business career, Gordon is a jazz pianist and educator. He resides in Toronto, Canada with his family.

Gordon's Recent Posts

Gordon Braun-Woodbury‘s article, “The Essential Partnership: How IT and Marketing/BD Can Drive Results Together,” was recently published in the latest edition of Legal Business…

Our latest article published in Strategies magazine urges law firms to consider their answer to the following challenge- with flat demand and stagnant profits,…

It’s prediction season – time to look ahead at the trends and issues facing our clients in the coming year.  Where law firm marketing…

Back in the 1990s, when law firms first started investing in marketing staff and programs, few people paid much attention to marketing measurement. Firms…

Calibrate Legal’s Gordon Braun-Woodbury shares some marketing planning war stories – and offers suggestions and best practices for making the process less painful and…

Invisibly, under your nose, your firm’s contact data is constantly decaying. People change jobs, get transferred or promoted, move companies, retire, join or leave…