Gordon Braun-Woodbury

Gordon Braun-WoodburyMarketing Operations Consultant
With the digital marketing revolution in full swing, I see huge potential for law firms to build high performance marketing teams by taking advantage of new marketing technologies, process optimization, visual analytics, and business-focused metrics.

Responsibilities

Responsibilities

  • Delivery of operational and performance improvement consulting services
  • Using methodology to define individual Key Performance Indicators (KPIs)
  • Building data visualizations and dashboards for metrics
  • Research on emerging technology and tools
  • Applying our methodology internally

Gordon Braun-Woodbury, Calibrate Legal’s Marketing Operations Consultant, focuses on measuring business services functions in order to align internal systems and enhance their performance. His methodology helps to establish a definitive return on law firms’ human capital investments, which ultimately results in actionable intel that can and should inform future strategy.

His career includes more than 30 years at KPMG Canada, where he was involved in virtually every aspect of managing a major professional services firm. Most recently, Gordon was responsible for building and leading the Marketing Operations function at KPMG. In this role he led the implementation of a complex CRM system, personally created a firmwide digital marketing strategy and measurement scorecard, and oversaw a Centre of Excellence for Proposals and Pursuits.

Gordon is also an award-winning corporate communicator who is highly attuned to the dynamics of the partnership culture. He is comfortable working with senior executive teams to uncover their true business requirements, build consensus, create business-focused solutions, and manage organizational change.

Gordon holds a BA and MA from University of Toronto. In addition to his business career, Gordon is a jazz pianist and educator. He resides in Toronto, Canada with his family.

"Gordon Braun-Woodbury knows his stuff. His significant experience in tracking and speaking to metrics that matter has been critical as we’ve developed a dashboard to empower these conversations between marketing and firm management at Finnegan.”
Terra Liddell, Chief Marketing Officer | Finnegan

Gordon's Recent Posts

This article on law firm marketing metrics by Calibrate Legal’s Gordon Braun-Woodbury was published in the July/August 2018 issue of the LMA’s magazine, Strategies. For law firm…

By Gordon Braun-Woodbury and Jennifer Scalzi, Calibrate Legal This article is based on a Calibrate Legal marketing operations webinar delivered in March 2018.  To…

Gordon Braun-Woodbury‘s article, “The Essential Partnership: How IT and Marketing/BD Can Drive Results Together,” was recently published in the latest edition of Legal Business…

Our latest article published in Strategies magazine urges law firms to consider their answer to the following challenge- with flat demand and stagnant profits,…

It’s prediction season – time to look ahead at the trends and issues facing our clients in the coming year.  Where law firm marketing…

Back in the 1990s, when law firms first started investing in marketing staff and programs, few people paid much attention to marketing measurement. Firms…