LMA DC – CMO SIG Presentation: The Business Case for Marketing Operations

Washington, D.C.

In today’s law firm, marketing and BD professionals are looking for ways to capture and quantify their impact on the bottom line. They need hard data to advance the dialogue between law firm leadership and the Revenue Enablers™ who are critical to advancing their strategies. The emerging discipline of Marketing Operations offers tools to meet that need and beyond. Through use of data, analytics, technology and process management, Marketing Operations seeks to increase marketing/BD efficiency and organizational agility, and to measure how the function supports revenue growth.

Jennifer Scalzi and Gordon Braun-Woodbury session will review the results of Calibrate Legal’s latest research study which benchmarks how North American and UK law firms measure up against seven dimensions of Marketing Operations effectiveness, including:

  1. Business Alignment and Accountability
  2. Performance Management
  3. Data
  4. Business Processes
  5. Revenue Enablement
  6. Systems and Technology
  7. Talent and Knowledge

Session attendees will receive a complimentary copy of the full survey results.