Jennifer Scalzi presenting at Marketing Partner Forum on Conducting an Effective Marketing/BD Audit

Rancho Palos Verdes, CA

Jennifer Scalzi will be a featured speaker at the 25th Annual Marketing Partner Forum, which will explore how law firms are driving revenue through business analytics. The three-day summit is designed for law firm partners and the industry’s senior-most marketing & business development professionals, and will welcome some of the brightest minds around for a series of workshops, breakouts, keynotes and panels set against the Southern California coast.

Jennifer will be joined by:

  •  Zeynep Ersin, Seyfarth Shaw’s Director of Practice Development & Operations (L&E)
  • Anusia Gillespie, Senior Manager of Program Development at Harvard Law School
  • Erin Meszaros, Chief Business Development and Client Service Officer, Eversheds Sutherland

On Friday, January 26th, they will present, “Embracing Change: Taking the Lead in Conducting an Effective Marketing & Business Development Audit.”

The program:

Leading change within one’s firm requires careful planning and comprehensive knowledge of talent, infrastructure and process—a project often easier said than done in an era of “more with less.” Thanks to perpetual competition and evidence of more legal work moving in-house, law firms are paying close attention to the role and ROI of marketing and business development initiatives. This session takes an earnest look at several key questions every business leader should ask:

  • What do we need to support the firm strategy and take us to another level?
  • Does our current organizational structure make sense in the current climate?
  • Have we truly maximized our business development/marketing talent or are more changes needed?
Register Now