On Tuesday, January 31, 2017, Jennifer Scalzi presented an LMA program at the Washington D.C. office of Sidley Austin LLP, entitled “Recalibrate from Non-Lawyer to Revenue Enabler (TM): Position Yourself and Your Team to Work in Tandem with Revenue Producers to Achieve Sustainable Growth.”
In this session, Jennifer Scalzi revealed how marketing/BD experts can elevate their function as from being perceived as “overhead” to being essential and critical by enabling revenue production and growth. Specific topics:
- Curating wider perspectives and challenging the status quo
- Becoming a “seer” and facilitating possibility
- Envisioning, leading and embracing change
- Conducting proactive metrics reporting
- Contributing and investing in your profession
It’s time to put legal professionals at the forefront of the next era of the legal industry evolution.