Jennifer Scalzi presenting in DC: “Recalibrate from Non-Lawyer to Revenue Enabler (TM): Position Yourself and Your Team to Work in Tandem with Revenue Producers to Achieve Sustainable Growth”

Sidley Austin, LLP, Washington, D.C.

On Tuesday, January 31, 2017, Jennifer Scalzi presented an LMA program at the Washington D.C. office of Sidley Austin LLP, entitled Recalibrate from Non-Lawyer to Revenue Enabler (TM): Position Yourself and Your Team to Work in Tandem with Revenue Producers to Achieve Sustainable Growth.”

In this session, Jennifer Scalzi revealed how marketing/BD experts can elevate their function as from being perceived as “overhead” to being essential and critical by enabling revenue production and growth.  Specific topics:

  • Curating wider perspectives and challenging the status quo
  • Becoming a “seer” and facilitating possibility
  • Envisioning, leading and embracing change
  • Conducting proactive metrics reporting
  • Contributing and investing in your profession

It’s time to put legal professionals at the forefront of the next era of the legal industry evolution.