Industry Insights

June 2018

Featured

Calibrate CEO joins ALM Intelligence Fellows Program

Calibrate Legal CEO Jennifer Scalzi has been accepted as a member of ALM Intelligence’s prestigious Fellows Program. Jennifer Scalzi, Founder and CEO of Calibrate…Read More +
Being a Leader

Jennifer Scalzi in American Lawyer: Talent is Your Biggest Asset

Calibrate Legal founder and CEO Jennifer Scalzi‘s article “Talent is Your Biggest Asset” has been published in American Lawyer Magazine and syndicated in Yahoo…Read More +
Being a Leader

Calibrate Legal Chief Client Officer presents on law firm economics to the LMA Western Canada Region

Susan Van Dyke, Calibrate Legal’s Chief Client Officer, states that: As marketing professionals, our role is to drive the key function that governs our…Read More +
Market Trends

Jennifer Scalzi quoted in ALM report on regional legal markets

Calibrate Legal founder and CEO Jenn Scalzi is quoted in Barbarians at the Gate, a research report on the recent transformation of regional legal…Read More +

March 2018

CMOs

Evolution of Top Marketing Titles Over the Past Decade

This past decade in particular has brought a higher demand for adaptation in law firms than several of the previous decades combined. As firms…Read More +
Building a Team

The Essential Partnership: How IT and Marketing/BD Can Drive Results Together

Gordon Braun-Woodbury‘s article, “The Essential Partnership: How IT and Marketing/BD Can Drive Results Together,” was recently published in the latest edition of Legal Business…Read More +
Being a Leader

Jennifer Scalzi in JD Supra: CMOs – The Culture Stewards of Tomorrow’s Law Firm

Jennifer Scalzi’s latest article, “CMOs – The Culture Stewards of Tomorrow’s Law Firm,” published on JD Supra, builds a case for authentic firm culture as the…Read More +

January 2018

Being a Leader

Jennifer Scalzi in American Lawyer: “Decoding Differentiation”

PDF available here. Editor’s Note: This is the first of a new, monthly column in The American Lawyer that will focus on legal marketing…Read More +

December 2017

Marketing Operations

Marketing Operations: The Way Ahead for Legal Marketers

Our latest article published in Strategies magazine urges law firms to consider their answer to the following challenge- with flat demand and stagnant profits,…Read More +
Marketing Operations

Top 4 Marketing Operations Trends to Watch in 2018

It’s prediction season – time to look ahead at the trends and issues facing our clients in the coming year.  Where law firm marketing…Read More +