Industry Insights

September 2017

Marketing Operations

Marketing Planning for the Year Ahead – Taming the Beast

Calibrate Legal’s Gordon Braun-Woodbury shares some marketing planning war stories – and offers suggestions and best practices for making the process less painful and…Read More +

August 2017

Building a Team

Results of our Flexible Work Arrangements Survey

We are only beginning to see the impact of a high speed global economy, consumer choice, innovation and generational shifts on our workplaces.   The…Read More +

July 2017

Being a Leader

Carol Crawford in High Performance Counsel: The War for Talent – Playing to Win

Carol Crawford‘s latest article,”The War for Talent: Playing to Win,” recently published in High Performance Counsel, implores law firms to address talent acquisition and retention…Read More +

May 2017

Marketing Operations

ROI on law firm marketing expenditure still elusive, study finds

For Immediate Release Hanover, MA, May 16 2017:  A new research study finds that Chief Marketing Officers (CMOs) of the world’s leading law firms…Read More +
Marketing Operations

2017 Law Firm Marketing Operations Index: Executive Summary

This proprietary research, conducted by Calibrate Legal and Totum Partners, asked Chief Marketing Officers at the world’s largest law firms for their views on…Read More +

April 2017

The future of the legal industry

Workplace Flexibility Matters

For years, flexible work schedules, including telecommuting, have been successful strategies used to attract and retain talent and to enhance organizational efficiency.  While flexible…Read More +
Marketing Operations

Law Firm Marketing Operations Survey: Previewing the Results

Within the next few weeks our team will be releasing an original research study designed to map the state of Marketing Operations function across…Read More +
Job search

Talent Retention Strategies: The Growth of Flexible Work Arrangements in Law Firms

Our daily work brings us into conversations with law firm leaders and the legal professionals charged with hiring, marketing, training and retaining legal talent…Read More +

February 2017

Personal branding

How the Marketing Evolution Can, and Did, Shape a Career

Our marketing operations consultant Gordon Braun-Woodbury takes to his blog to tell the story of his professional journey and the parallels between the evolution of…Read More +
Being a Leader

Jennifer Scalzi’s #BakersDozen interview for High Performance Counsel

Jennifer Scalzi’s #BakersDozen interview for High Performance Counsel is one in a series of interviews with leading professionals in the fields of law, consulting, finance,…Read More +