Industry Insights

June 2018

Being a Leader

Jennifer Scalzi in American Lawyer: Talent is Your Biggest Asset

Calibrate Legal founder and CEO Jennifer Scalzi‘s article “Talent is Your Biggest Asset” has been published in American Lawyer Magazine and syndicated in Yahoo…Read More +

March 2018

CMOs

Evolution of Top Marketing Titles Over the Past Decade

This past decade in particular has brought a higher demand for adaptation in law firms than several of the previous decades combined. As firms…Read More +
Marketing Operations

The Essential Partnership: How IT and Marketing/BD Can Drive Results Together

Gordon Braun-Woodbury‘s article, “The Essential Partnership: How IT and Marketing/BD Can Drive Results Together,” was recently published in the latest edition of Legal Business…Read More +
Being a Leader

Jennifer Scalzi in JD Supra: CMOs – The Culture Stewards of Tomorrow’s Law Firm

Jennifer Scalzi’s latest article, “CMOs – The Culture Stewards of Tomorrow’s Law Firm,” published on JD Supra, builds a case for authentic firm culture as the…Read More +

January 2018

Being a Leader

Jennifer Scalzi in American Lawyer: “Decoding Differentiation”

PDF available here. Editor’s Note: This is the first of a new, monthly column in The American Lawyer that will focus on legal marketing…Read More +

December 2017

Marketing Operations

Marketing Operations: The Way Ahead for Legal Marketers

Our latest article published in Strategies magazine urges law firms to consider their answer to the following challenge- with flat demand and stagnant profits,…Read More +
Marketing Operations

Top 4 Marketing Operations Trends to Watch in 2018

It’s prediction season – time to look ahead at the trends and issues facing our clients in the coming year.  Where law firm marketing…Read More +

November 2017

Market Trends

Happening Now: Salary History Legislation

Just a few short weeks ago, on October 31st, salary history legislation went into effect in New York City making it illegal for “public…Read More +
The future of the legal industry

Book Review: The Future of the Professions

Management guru Peter Drucker famously stated that “the only thing we can predict about the future is that it will be different.”  And where…Read More +
Marketing Operations

Outcome-Based Measurement: Metrics that Mean Business for Law Firms

Back in the 1990s, when law firms first started investing in marketing staff and programs, few people paid much attention to marketing measurement. Firms…Read More +