Industry Insights

July 2017

Operational Effectiveness

Hygiene for Data Decay: Focus on Your Top Contacts First

Invisibly, under your nose, your firm’s contact data is constantly decaying. People change jobs, get transferred or promoted, move companies, retire, join or leave…Read More +

May 2017

Marketing Operations

2017 Law Firm Marketing Operations Index: Executive Summary

This proprietary research, conducted by Calibrate Legal and Totum Partners, asked Chief Marketing Officers at the world’s largest law firms for their views on…Read More +

April 2017

Marketing Operations

Law Firm Marketing Operations Survey: Previewing the Results

Within the next few weeks our team will be releasing an original research study designed to map the state of Marketing Operations function across…Read More +

March 2017

Marketing Operations

Beyond the Visual: Using a Marketing Dashboard as a Revenue Enabler

When it comes to “measuring marketing” a growing number of legal marketing professionals are turning to marketing dashboards to bridge the gap between effort…Read More +

February 2017

Marketing Operations

Marketing Dashboards: The “So What?” Questions

These days, it seems that conversations on how to measure marketing quickly lead to the to the topic of Marketing Dashboards. “We really, really…Read More +

January 2017

Market Trends

Fearless Predictions: What’s Coming Next for Marketing Tech in 2017?

It’s the first week of January – time for the annual round of prognostications in just about every knowledge domain imaginable. Herewith, a few…Read More +

December 2016

Technology

Book Review: Mind+Machine – A Decision Model for Optimizing and Implementing Analytics

Google the search team “data analytics” and you’ll see at least 6.1 million search results. “Big data” will give you more than twice as…Read More +

October 2016

The future of the legal industry

Marketing Process Offshoring: Waiting for the Robots

Has process offshoring jumped the shark?  CIO.COM (and many other commentators) think so. IT Robots May Mean the End of Offshore Outsourcing The argument…Read More +
Marketing Operations

Marketing Measurement: The “Science Project” Syndrome

Run a Google image search on the term “Periodic Table of Marketing Metrics” and you’ll get results that look something like this: Now, the…Read More +
Marketing Operations

Graphic Detail: Daily Visualization Ideas from The Economist

I truly love reading The Economist – the source for some of the best written, most insightful business journalism in the world. One of…Read More +