Industry Insights

November 2017

Marketing Operations

Outcome-Based Measurement: Metrics that Mean Business for Law Firms

Back in the 1990s, when law firms first started investing in marketing staff and programs, few people paid much attention to marketing measurement. Firms…Read More +

September 2017

Marketing Operations

Marketing Planning for the Year Ahead – Taming the Beast

Calibrate Legal’s Gordon Braun-Woodbury shares some marketing planning war stories – and offers suggestions and best practices for making the process less painful and…Read More +
Being a Leader

Carol Crawford in ALA’s Legal Management magazine on stay interviews

Carol Crawford was a featured author in this month’s edition of the ALA magazine Legal Management for her article “Staying the Course.” The focus of…Read More +

July 2017

Operational Effectiveness

Hygiene for Data Decay: Focus on Your Top Contacts First

Invisibly, under your nose, your firm’s contact data is constantly decaying. People change jobs, get transferred or promoted, move companies, retire, join or leave…Read More +

May 2017

Marketing Operations

ROI on law firm marketing expenditure still elusive, study finds

For Immediate Release Hanover, MA, May 16 2017:  A new research study finds that Chief Marketing Officers (CMOs) of the world’s leading law firms…Read More +
Marketing Operations

2017 Law Firm Marketing Operations Index: Executive Summary

This proprietary research, conducted by Calibrate Legal and Totum Partners, asked Chief Marketing Officers at the world’s largest law firms for their views on…Read More +

April 2017

Marketing Operations

Law Firm Marketing Operations Survey: Previewing the Results

Within the next few weeks our team will be releasing an original research study designed to map the state of Marketing Operations function across…Read More +
Job search

Talent Retention Strategies: The Growth of Flexible Work Arrangements in Law Firms

Our daily work brings us into conversations with law firm leaders and the legal professionals charged with hiring, marketing, training and retaining legal talent…Read More +

March 2017

Marketing Operations

Beyond the Visual: Using a Marketing Dashboard as a Revenue Enabler

When it comes to “measuring marketing” a growing number of legal marketing professionals are turning to marketing dashboards to bridge the gap between effort…Read More +

February 2017

Being a Leader

Jennifer Scalzi’s #BakersDozen interview for High Performance Counsel

Jennifer Scalzi’s #BakersDozen interview for High Performance Counsel is one in a series of interviews with leading professionals in the fields of law, consulting, finance,…Read More +