Industry Insights

August 2016

Building a Team

Building, Maintaining and Inheriting Marketing Teams: Takeaways from LMA Midwest Program

  On August 17, I moderated a panel for the LMA Midwest Chapter. The panelists and I discussed effective legal marketing teams and their…Read More +
Market Trends

Takeaways on Recalibrating Talent from LMA Bay Area Program

On August 11, I had the privilege of moderating a program for the LMA Bay Area Chapter on talent in the current business development…Read More +

July 2016

Marketing to Marketers

A Business Case for Stay Interviews

by: Carol Crawford Stay interview: A way for law firm leaders and managers to directly solicit feedback from their most talented people on their satisfaction…Read More +

April 2016

Marketing to Marketers

Carol Crawford in AmLaw article: value of marketing positions elevated by their role in client relationships

Law firms spend a considerable amount of time and energy making highly informed decisions about which leaders to add to their ranks. But what…Read More +

April 2015

Marketing to Marketers

LMA National Conference: “Recapping the Roadmap”

By: Kate Harry Shipham The 2015 Legal Marketing Association National Conference took place from April 13 to April 15.  I was honored to have…Read More +

May 2014

Job search

Can Pa. Law Firms Start to Close Revolving CMO Door?

The Legal Intelligencer: Jennifer Scalzi quoted “When I see firms that find the right person, it’s because the candidate has gone through the interviews and,…Read More +