Industry Insights

July 2016

Marketing to Marketers

A Business Case for Stay Interviews

by: Carol Crawford Stay interview: A way for law firm leaders and managers to directly solicit feedback from their most talented people on their satisfaction…Read More +

April 2016

Marketing to Marketers

Carol Crawford in AmLaw article: value of marketing positions elevated by their role in client relationships

Law firms spend a considerable amount of time and energy making highly informed decisions about which leaders to add to their ranks. But what…Read More +

May 2014

Job search

Can Pa. Law Firms Start to Close Revolving CMO Door?

The Legal Intelligencer: Jennifer Scalzi quoted “When I see firms that find the right person, it’s because the candidate has gone through the interviews and,…Read More +